Monday, January 14, 2008

RIP radio?

Not sure if it's the end for radio, but this article looks at the increased use of podcasts in Australia and now the consumer of today will consume what they want when they want.

This dicussion has generally been focussed around free to air TV, but with numbers like 2 million ABC podcast downloads a month and 850,000 austereo (Melbourne Triple M & FoxFM) podcast downloads a month we see podcasting becoming mainstream.

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