Wednesday, January 30, 2008

Fairfax and News cosy up in the digital auto space

Fairfax will sell News Limited's Carsguide dealer listings moving forward.

This doesn't really mean anything for anyone who isn't a car dealer, but is very interesting as it sees two traditional rivals join forces in what is an incredibly competitive space (that both are being flogged in by carsales).

The spin is that this will offer an enhanced service for Carsguide's users ... but you have to wonder why News would hand over dealer sales to Fairfax unless it solved a deeper problem.

No comments: