Tuesday, January 8, 2008

Looking for love online ...

Smart move by US company 1-800-Flowers -http://www.nytimes.com/2008/01/07/business/media/07adcol.html?_r=2&ref=media&oref=login&oref=slogin

"As the first component of a yearlong partnership with Google, the company is holding a “Will You Marry Me?” contest to find the season’s most intriguing marriage proposal. Love-smitten users can log on to a special 1-800-Flowers.com YouTube channel starting on Monday and submit a video of themselves proposing.

"The winning video will be on YouTube’s front page on Feb. 11. The winner will receive a wedding at a Sandals Resorts property, with transportation provided by American Airlines and an engagement ring from the Internet jeweler Blue Nile. "

What a great idea! With Valentines Day fast approaching it would be fantastic if Google did this locally ... YouTube is the perfect medium for a Valentines Day greeting - for the consumer it offers something personable and expressive (with less limitations than 3 lines on a classifieds) ... and for an advertiser it offers cut through and the ability to play in your own space.

Forget the clutter - look for something unique! Simple and effective. Fantastic.

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