Tuesday, July 22, 2008

Myspace local shake up

B&T is reporting that myspace local VP Rebekah Horne has been given the big task of heading up Myspace's UK and Europe operations.


Congrats to Rebekah. It's great to see local operators being recognised and moved into larger markets. Best of luck.

One really interesting piece I took from the article (aside Horne's move) is the importance of mobile to myspace.

From B&T: "MySpace European executives have forecast that within five years around half of all its traffic will come via the mobile."

Big numbers but they make sense. Personally, I think when mobile really starts to hum it will start to make things like last.fm and pandora make even more sense (check http://adage.com/article?article_id=129741) and move Social Networks from a PC based utility to something that can tap into location and also become like a portable attache.

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