Tuesday, July 22, 2008

Myspace local shake up

B&T is reporting that myspace local VP Rebekah Horne has been given the big task of heading up Myspace's UK and Europe operations.

http://www.bandt.com.au/news/E1/0C0588E1.asp

Congrats to Rebekah. It's great to see local operators being recognised and moved into larger markets. Best of luck.

One really interesting piece I took from the article (aside Horne's move) is the importance of mobile to myspace.

From B&T: "MySpace European executives have forecast that within five years around half of all its traffic will come via the mobile."

Big numbers but they make sense. Personally, I think when mobile really starts to hum it will start to make things like last.fm and pandora make even more sense (check http://adage.com/article?article_id=129741) and move Social Networks from a PC based utility to something that can tap into location and also become like a portable attache.

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