I like this - makes sense and gives Linked In a good way to generate distribution but in a relevant, valuable way.
A deal like this locally could be done with a Crikey/Business Spectator - or a Plugger - or even Fairfax. Makes total sense
Techcrunch post - http://www.techcrunch.com/2008/07/21/nytimes-to-customize-headlines-for-linkedin-users/
Could work for a Last FM with Music content too.