Wednesday, July 23, 2008

Interesting usage data around Brisbane

According to neilsen Market Intelligence for June 2008, Brisbane had 624k users.

But when you do a duplication analysis some interesting data appears.

Of these 624k, 373k also read ... and 316k also read The

I wonder how many of Brisbane Times readers are actually NEW users of Fairfax's News services ... or whether a load of the users are SMH and Age readers being funelled into the BrisbaneTimes site. Either that or they like reading multiple mastheads that report the same news.

There is minimal overlay between the BrisbaneTimes and Courier Mail audiences as well - only 132k users.

It would be an interesting stat to work out how many Brisbane Times readers live in Brisbane as well.

Hugh Martin touched on a similar topic here -

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