Wednesday, July 23, 2008

Google to buy DiggDigg not to be purchased by Google (updated 27/7)

Edit: Reports as of 27/7 suggest this deal is not happening and Google is not purchasing Digg.


Techcrunch has reported in the last hour that Google is in the final stages of finalising an acquisition of Digg.

Digg locally has around 200k users and hasn't really experienced much local growth in the past 12 months (<10%)

Google plans to roll Digg into its Google News property. Makes sense. I wouldn't be surprised if they start to use Digg like functionality in normal search results (which according to searchblog they were bucket testing to selected US people)

In the US Digg has 10.3m users.

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