Prime slashing Destra already

http://business.smh.com.au/prime-sacks-destra-board/20080422-27rg.html

Prime have wasted no time getting to work on getting rid of the unnecessary baggage at Destra.

I must say for a digital media company, Destra don't really seem to make much noise outside of the media they generate about themselves. What do they actually do?

And what value do destra's media assets have within Prime, who seem to have a heap of digital assets that I havce no idea about.