It's hard to take Yahoo!7's behavioural targeting 'sophistication' seriously when they run an ad for their AFL footy tipping on a tween girl site.
Quality placement.
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About Me
- Ben Shepherd
- Melbourne, Australia
- Ben Shepherd works for Maxus Australia as National Director and looks after the digital endeavours and strategy of numerous clients across the Automotive, FMCG, Retail, Entertainment, Telecommunication and Technology sectors. Blog at Smart Company.com.au MFA Digital Committee Member
2 comments:
Seems behavioural targeting got it right, since you are a male (presumably) who is only "visiting" a tween girl site (also only presumably).
ah, but i didn't take the screengrab and the person who did hardly uses the network.
is behavioural targeting also working on yahoo when it serves up retirement fund ads for commbank on disney.com.au to me?
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