Tuesday, April 22, 2008

Oops patrol: Yahoo7, Total Girl and football tipping

It's hard to take Yahoo!7's behavioural targeting 'sophistication' seriously when they run an ad for their AFL footy tipping on a tween girl site.

Quality placement.


Anonymous said...

Seems behavioural targeting got it right, since you are a male (presumably) who is only "visiting" a tween girl site (also only presumably).

Ben Shepherd said...

ah, but i didn't take the screengrab and the person who did hardly uses the network.

is behavioural targeting also working on yahoo when it serves up retirement fund ads for commbank on disney.com.au to me?