Tuesday, April 22, 2008

Lion Nathan engage agency only to work solely on digital

From B&T - http://www.bandt.com.au/news/E4/0C055EE4.asp

"Margaret Zabel, national marketing director at Lion Nathan Australia, said: “Digital helps us connect with our consumers effectively and is enormously important to our ongoing success in the marketplace."

Question remains, if digital is that important wouldn't you consider it core or even central to your overall communications agency relationships? Personally I don't see how stand alone digital specialists operate when most media has moved beyond broadcast and is central to all media ...

Congrats to Holler on the win.

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