Saturday, August 2, 2008

Grazia gets it right

Have to say, the Grazia website - - is pretty strong.

Content and opinion with an editorial direction. This is not a half baked version of the print mag ... it is a compliment to the print mag.

Much more bite than either Marie Claire - or Vogue - - who have had years to improve their online sites but haven't seemed to manage to nail it. Marie Claire looks like every other page on Yahoo!7 ... and Vogue is desperately in need of a redesign as its clunky and difficult to navigate.

My feeling is Grazia will bring in new ad revenue from the Beauty/Fashion industry as well as take revenue off its competitors. Great execution from ninemsn/ACP on this one.

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