Thursday, August 7, 2008

Freudenstein: The Way I See It

Richard Freudenstein has a short piece in the PWC Entertainment and Media Outlook and makes a good point that I hope signals that the wider industry are starting to understand that not all eyeballs are created equal.

"And just as not every ad break or page in a newspaper is created equal in the eyes of advertisers, the digital media industry has to do more to communicate the value of premium inventory on our sites. The space on the internet may be limitless, but premium inventory - and its ability to deliver engaged audiences - is not."

Edit: Now I guess we have to work out what is meant by the term 'premium'

1 comment:

Zac Zavos said...

Premium to me =
a clearly defined, and attractive, audience grouping;
strong visual presence;
engaged and passionate audience.