Jack Matthews is out and about trumpeting WAToday's user numbers. The Oz is running a piece on it here --> http://www.theaustralian.news.com.au/story/0,25197,24147236-26077,00.html
These numbers need a closer look I think.
1. They don't actually state how many of the users of WAToday are from WA
2. In terms of average daily UB's - WAToday is well behind the competition - PerthNow and TheWest.
Daily UB stats (August, source Nielsen Market Intelligence
PerthNow - 34,858
TheWest - 27,298
WAToday - 17,999
If we look at time spent per session
TheWest - 6m, 56s
WAToday - 4m, 4s
Perth Now - 3m, 52s
Matthews: "These results demonstrate that Western Australians were indeed ready for a new perspective on news and advertisers are reaping the benefits of our strong and highly engaged audience"
Problem is, thewest is still beating WAToday hands down for engagement. More repeat users, more time spent. And probably more WA eyeballs too ...
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