Nielsen has just released September Netview data and the numbers would be causing a few sighs over at Yahoo!7
Just over 6 weeks ago Yahoo!7 PR was out in force trumpeting the success of their Olympics initiative - and with good reason - it was pretty successful.
However most insiders were more concerned with what they could do with the audience once the Olympics were over. Could they hold enough of them and bring them into the Yahoo!7 fold (be it through Mail, Messenger, Answers, News, Homepage) to become regular users.
The first warning sign would have been last month when the Nielsen data showed Yahoo!7 didn't actually add any new users in August of 08 (when compared to July) - most would have expected an incremental gain in user numbers as a result of an official Olympics alliance at the very least. It wouldn't be too bold to predict internally Yahoo!7 would have forecasted a 10-20% traffic increase.
However this would have seemed like a minor blow compared to the traffic king hit the site experienced in September, down 9% from 5.35m uniques to 4.87m uniques.
This drop mirrors the drop Yahoo!7 experience just after the 2006 World Cup. Remember, the World Cup site in 06 was a Yahoo! co-brand and the traffic fell into Yahoo's topline. However once the action stopped in Germany, the traffic left and didn't return.
On these current September numbers, Yahoo!7 has less momentum with its audience than it did pre Olympics, which is undoubtedly the worst possible outcome for the site.
You can bet the financial investment required to secure the online rights to the Olympics was a mid term initiative financially - based on using the Olympic brand as a carrot to bring new eyeballs to the site and Yahoo!7 working out a way to transition these people into long term users.
Tough questions will no doubt be asked. How has this happened? Did the company have a real plan to try and keep the Olympics traffic it generated? Why, with the number 1 TV network is this JV not generating much traction with users over 2 years in? What has happened to Rohan Lund's vision of being a leader in news, homepage, mail and search?
These are prickly questions - but it seems now globally the Yahoo! brand is being forced to address them across the board as the share price flounders. How will it address these issues it is facing in AU?
The only question I have is, what is Yahoo7's strategy? It's hard to see a real direction from an outsiders point of view.
At the same time, Yahoo!'s main competitors either held their audience in September or grew marginally.
Ninemsn and Fairfax Digital held topline audience numbers, whilst News Digital Media grew 4% (up 150k users)
Showing posts with label ninemsn. Show all posts
Showing posts with label ninemsn. Show all posts
Thursday, October 16, 2008
Thursday, October 2, 2008
Jason Scott scores primo US gig with MSN
Fantastic news that Jason Scott, ex ninemsn Commercial Director, has been appointed Director of Global Agencies for MSN
http://business.smh.com.au/business/aussie-packs-his-bags-for-global-odyssey-via-seattle-20081001-4s2m.html
From the article: "Mr Scott will take up his new role in November. In it he will oversee a diverse portfolio of Microsoft media products that carry advertising, including the gaming console Xbox, online gaming sites, MSN portals including ninemsn in Australia, Hotmail and such Mp3 players as Zune, which are starting to incorporate commercial messages. Mr Scott will also oversee the Atlas online adserving technology Microsoft acquired in May last year when it paid $US6 billion for the internet ad firm aQuantive."
Great to see some Aussie talent making in roads globally in the digital world. Congrats Jase.
http://business.smh.com.au/business/aussie-packs-his-bags-for-global-odyssey-via-seattle-20081001-4s2m.html
From the article: "Mr Scott will take up his new role in November. In it he will oversee a diverse portfolio of Microsoft media products that carry advertising, including the gaming console Xbox, online gaming sites, MSN portals including ninemsn in Australia, Hotmail and such Mp3 players as Zune, which are starting to incorporate commercial messages. Mr Scott will also oversee the Atlas online adserving technology Microsoft acquired in May last year when it paid $US6 billion for the internet ad firm aQuantive."
Great to see some Aussie talent making in roads globally in the digital world. Congrats Jase.
Thursday, September 25, 2008
Joe Pollard named CEO of ninemsn
Despite previously ruling out her candidacy for the CEO role at ninemsn (http://www.businessday.com.au/business/ninemsn-moves-to-calm-market-fears-over-turmoil-20080709-3cmp.html), Joe Pollard has been named the new CEO of the MSFT/PBL JV.
I've dealt with Joe on numerous occasions before and she is great. Earlier this year she invited myself and my colleague, Ben Maudsley, to speak at the ninemsn sales offsite and give an agency perspective on things and our broad thoughts on the next 12 months ... which was a great opportunity to speak with various people from publisher side on their thoughts and compare notes.
Congrats Joe.
I've dealt with Joe on numerous occasions before and she is great. Earlier this year she invited myself and my colleague, Ben Maudsley, to speak at the ninemsn sales offsite and give an agency perspective on things and our broad thoughts on the next 12 months ... which was a great opportunity to speak with various people from publisher side on their thoughts and compare notes.
Congrats Joe.
Friday, September 19, 2008
Will ninemsn appoint a new CEO?
News has broken today that ACP Magazines CEO Scott Lorsen has effectively been made redundant, as PBL Media have decided to phase out the role of a CEO within the magazine publishing group.
From a statement by Ian Law ... "The decision to phase out the role of CEO of ACP Magazines is part of an ongoing process to streamline the management reporting structure within the PBL Media group, ensuring the business has a structure that is focused on publishing and broadcasting the best content."
An 'ongoing process' ... does this mean it may include ninemsn? Could the current ninemsn executive team take on broader roles?
Tony Faure left at the end of August and announced he was leaving almost 3 months prior to that. Still, there's no replacement and no market murmurings about a possible new CEO.
Maybe the questions needs to move from 'Who will be the new CEO of ninemsn?' to 'Will there be a new CEO of ninemsn?'
From a statement by Ian Law ... "The decision to phase out the role of CEO of ACP Magazines is part of an ongoing process to streamline the management reporting structure within the PBL Media group, ensuring the business has a structure that is focused on publishing and broadcasting the best content."
An 'ongoing process' ... does this mean it may include ninemsn? Could the current ninemsn executive team take on broader roles?
Tony Faure left at the end of August and announced he was leaving almost 3 months prior to that. Still, there's no replacement and no market murmurings about a possible new CEO.
Maybe the questions needs to move from 'Who will be the new CEO of ninemsn?' to 'Will there be a new CEO of ninemsn?'
Tuesday, September 16, 2008
Yahoo!7 and other big players lose audience during Olympic period of August
New Nielsen data is out and it's big.
Yahoo!7 - who had the official Olympics presence in AU - actually lost audience numbers in August.
August 08 saw 5.35m Australia' s visit the site, down 41,000 from July.
This would be an annoyance to the Yahoo!7 management team, who rely on this Nielsen data as it's their only source of audited third party measurement to take to market. (as they don't use Market Intelligence)
It may also raise questions about the value of the Olympics to Yahoo!7 in terms of exposing the brand and their services to a new audience.
All of the main players took hits in August - ninemsn was down over 200,000 uniques, Fairfax Digital down 100,000 uniques, and News Digital down over 300,000 uniques. Relative to these numbers, the Yahoo! result doesn't look too bad ... but would still be a worry as it will raise concerns as to what the numbers will do in September without the Olympic traffic to pump it up.
It would also be a surprise for the other networks - who wouldn't have banked on them losing audience numbers of this volume as they enter the absolutely crucial back quarter.
All data sourced from Nielsen Netview, August 2008
Yahoo!7 - who had the official Olympics presence in AU - actually lost audience numbers in August.
August 08 saw 5.35m Australia' s visit the site, down 41,000 from July.
This would be an annoyance to the Yahoo!7 management team, who rely on this Nielsen data as it's their only source of audited third party measurement to take to market. (as they don't use Market Intelligence)
It may also raise questions about the value of the Olympics to Yahoo!7 in terms of exposing the brand and their services to a new audience.
All of the main players took hits in August - ninemsn was down over 200,000 uniques, Fairfax Digital down 100,000 uniques, and News Digital down over 300,000 uniques. Relative to these numbers, the Yahoo! result doesn't look too bad ... but would still be a worry as it will raise concerns as to what the numbers will do in September without the Olympic traffic to pump it up.
It would also be a surprise for the other networks - who wouldn't have banked on them losing audience numbers of this volume as they enter the absolutely crucial back quarter.
All data sourced from Nielsen Netview, August 2008
Thursday, September 11, 2008
Q4 2008: 4 thought starters
I am very interested to see what eventuates in Q4 of this year. Generally the last quarter of the year is a pretty robust period, but in 07 it moved from hunstoppable growth momentum to barely a whimper, with 2007 Q4 revenue only up 19% on 2006 Q4 revenue.
Compare this with a 67% increase form 2006 (compared to 2005) and similar increases in the previous years and this figure would have caught the attention of the main players.
Don't get me wrong, 19% YOY growth is nothing to sneeze at, but when you're used to 50%+ growth YOY it shows that the industry is maturing and the momentum off the back of the migration of spend from offline to online is slowing.
Here's 4 things I'll be keeping a close eye on across the next 3-4 months.
1. Emergence of the specialist
This applies for all areas of digital. Agencies. Publishers. Sales houses. Search. Display. I think specialisation and service level will become a key differentiator in a very competitive industry. Knowing your product. Understanding your audience. Understanding the brief. All fundamentals but generally missed most of the time. Agencies are going to want publisher partners who can address business problems and conceive solutions, not sell banners and medium rectangles. Clients are going to want agencies who really understand the digital space - from internet to mobile to emerging technologies, in game, video, social media etc
I also think media owners/publishers will need to do more to skill up their sales teams to truly understand their audience and their key points of difference. Portals are usually generalists in terms of their understanding of audience and context - there is an opening for specialists (like Gizmodo, Sportal, Cnet) to work with larger portals specialist areas (sport, tech, health, parenting) in terms of site representation and content syndication. The portals bring the audience to the content, the specialists extract the revenue it deserves. Being 'great at one thing' is severely undervalued in AU.
Edit: By the above what I am saying is we should start thinking about specialists selling specialist content. For me, it makes more sense for me to buy a parenting environment off someone who has experience in the area (they don't need to be a parent but they need to understand parenting) rather than a 25 year old single guy. It makes sense for a specialist who understands technology to be offering solutions to an advertiser wanting to reach this audience, not a salesperson who doesn't understand that environment. Just like it might not be feasible for an agency person to give you definitive info on ALL elements of digital media ... it's equally not feasible for one salesperson to sell 10 different environments with 10 different audiences and mindsets.
Google has employed Industry Marketing Managers whose job is to stay on top of all industry trends - essentially become an analyst - and they feed these insights to their clients. The result, more trust.
2. Service is the differentiator
Market tolerance of adops mishaps, under deliveries, misleading ad network buys, ambiguous creative specs, lack of knowledge about audience data, content etc will not be as tolerated as it's been before. The excuse 'we're such a young medium, it's a steep learning curve' is such a cop out - we need, as an industry to ensure we can deliver what we sell. As a result, revenue will move towards providers who have the above issues sorted out and have their back end in check. Everyone is going to have to work harder to earn their slice of the digital pie, and as a result we might see the first signs of some consolidation or even better, vastly improved service.
3. Forced mid-tail embrace
Mid tail consumption in AU is obvious - approximately 8% of pages viewed on the Internet belong to the big 5, and about 11% belongs to Google. What are people doing with the other 80%? They are using mid tail sites. Problem is, the dollars haven't flowed into this critical area - namely due to the market presence of the big guys, plus a lack of a great vertical network, time constraints etc. This might all change. Reason - most of the big players have increased their rate cards to levels that perhaps are above what is reasonable. This will force marketers to look elsewhere, namely the mid tail - which is far more cost competitive and generally gives you access to more engaged and credible audiences.
4. The hard TV/online cross-sell
For the 2008 Olympics, advertisers on the Olympics didn't have the choice regarding taking an online package, it was a deal mandatory. I can see this becoming more common across key in demand TV programming - inclusive deals that cover both TV and online. It's a good way for the cross media players (namely 7 and 9) to leverage their TV muscle to generate additional revenues for their online assets. With James Warburton now Chief Digital guy at 7 Media Group, I think it'll be the 7/Yahoo group that lead the charge across their key programming in the front half of 2009.
Compare this with a 67% increase form 2006 (compared to 2005) and similar increases in the previous years and this figure would have caught the attention of the main players.
Don't get me wrong, 19% YOY growth is nothing to sneeze at, but when you're used to 50%+ growth YOY it shows that the industry is maturing and the momentum off the back of the migration of spend from offline to online is slowing.
Here's 4 things I'll be keeping a close eye on across the next 3-4 months.
1. Emergence of the specialist
This applies for all areas of digital. Agencies. Publishers. Sales houses. Search. Display. I think specialisation and service level will become a key differentiator in a very competitive industry. Knowing your product. Understanding your audience. Understanding the brief. All fundamentals but generally missed most of the time. Agencies are going to want publisher partners who can address business problems and conceive solutions, not sell banners and medium rectangles. Clients are going to want agencies who really understand the digital space - from internet to mobile to emerging technologies, in game, video, social media etc
I also think media owners/publishers will need to do more to skill up their sales teams to truly understand their audience and their key points of difference. Portals are usually generalists in terms of their understanding of audience and context - there is an opening for specialists (like Gizmodo, Sportal, Cnet) to work with larger portals specialist areas (sport, tech, health, parenting) in terms of site representation and content syndication. The portals bring the audience to the content, the specialists extract the revenue it deserves. Being 'great at one thing' is severely undervalued in AU.
Edit: By the above what I am saying is we should start thinking about specialists selling specialist content. For me, it makes more sense for me to buy a parenting environment off someone who has experience in the area (they don't need to be a parent but they need to understand parenting) rather than a 25 year old single guy. It makes sense for a specialist who understands technology to be offering solutions to an advertiser wanting to reach this audience, not a salesperson who doesn't understand that environment. Just like it might not be feasible for an agency person to give you definitive info on ALL elements of digital media ... it's equally not feasible for one salesperson to sell 10 different environments with 10 different audiences and mindsets.
Google has employed Industry Marketing Managers whose job is to stay on top of all industry trends - essentially become an analyst - and they feed these insights to their clients. The result, more trust.
2. Service is the differentiator
Market tolerance of adops mishaps, under deliveries, misleading ad network buys, ambiguous creative specs, lack of knowledge about audience data, content etc will not be as tolerated as it's been before. The excuse 'we're such a young medium, it's a steep learning curve' is such a cop out - we need, as an industry to ensure we can deliver what we sell. As a result, revenue will move towards providers who have the above issues sorted out and have their back end in check. Everyone is going to have to work harder to earn their slice of the digital pie, and as a result we might see the first signs of some consolidation or even better, vastly improved service.
3. Forced mid-tail embrace
Mid tail consumption in AU is obvious - approximately 8% of pages viewed on the Internet belong to the big 5, and about 11% belongs to Google. What are people doing with the other 80%? They are using mid tail sites. Problem is, the dollars haven't flowed into this critical area - namely due to the market presence of the big guys, plus a lack of a great vertical network, time constraints etc. This might all change. Reason - most of the big players have increased their rate cards to levels that perhaps are above what is reasonable. This will force marketers to look elsewhere, namely the mid tail - which is far more cost competitive and generally gives you access to more engaged and credible audiences.
4. The hard TV/online cross-sell
For the 2008 Olympics, advertisers on the Olympics didn't have the choice regarding taking an online package, it was a deal mandatory. I can see this becoming more common across key in demand TV programming - inclusive deals that cover both TV and online. It's a good way for the cross media players (namely 7 and 9) to leverage their TV muscle to generate additional revenues for their online assets. With James Warburton now Chief Digital guy at 7 Media Group, I think it'll be the 7/Yahoo group that lead the charge across their key programming in the front half of 2009.
Monday, August 25, 2008
Excessive: AU Homepages Ad Count
I have voiced my concern with the volume of ads appearing on publisher homepages in the past, and today I thought it'd be an interesting time to see whether ad messages are dominating publisher homepages still.
As an agency guy, I think the less ad units a publisher has on their homepage the better. I think as an advertiser if you're forking out between 50-130k for a homepage execution, it devalues the placement for it to be surrounded by countless text ads for credit cards and debt consolidation.
Plus, I think the user deserves the frontpage to be clean and easy to navigate.
So, effectively, the publishers are failing both their stakeholders.
And you would never see the front page of a newspaper filled with ads.
Anyway - lets look at the totals for Monday 25 August.
Yahoo!7 - 16 total ads
Excessive ad units add more clutter to an already cluttered experience. Overwhelming.
ninemsn - 14 total ads
Biggest positive is that the area above the fold is pretty clean - still, a lot of text placements here.
theage.com.au - 16 total ads
Admittedly, 8 of these placements are Sponsored Links ... and the page is pretty long ... but Fairfax are squeezing every penny out of their eyeballs and advertisers.
smh.com.au - 17 total ads
We have a winner! Optus have a med rec + OTP ... as well as the Sponsored Links placements and the awesome bottom leaderboard. More finance sales pitches than a bank manager.
news.com.au - 8 total ads
Good effort. Marks deducted for news still considering the 468x60 banner to be acceptable as well as two display ad units above the fold.
Bigpond - 4 total ads
Bigpond only have 4 external advertisers on their homepage - not bad. Let down unfortunately by their horrendous Bigpond Shopping page dominant ad.
Google - 0 total ads
And this is Australia's most popular page ... which says to me users enjoy less clutter.
I would like to see a publisher look to place LESS ads on their homepage, but extract more yield from these placements. Both advertisers and users would value less ad clutter and advertisers would be prepared to pay more.
Right now the amount of ads on homepages makes the industry look amateur and greedy in the eyes of most. And excessive ad placements effectively devalue these "premium" placements in the long term.
As an agency guy, I think the less ad units a publisher has on their homepage the better. I think as an advertiser if you're forking out between 50-130k for a homepage execution, it devalues the placement for it to be surrounded by countless text ads for credit cards and debt consolidation.
Plus, I think the user deserves the frontpage to be clean and easy to navigate.
So, effectively, the publishers are failing both their stakeholders.
And you would never see the front page of a newspaper filled with ads.
Anyway - lets look at the totals for Monday 25 August.
Yahoo!7 - 16 total ads
Excessive ad units add more clutter to an already cluttered experience. Overwhelming.
ninemsn - 14 total ads
Biggest positive is that the area above the fold is pretty clean - still, a lot of text placements here.
theage.com.au - 16 total ads
Admittedly, 8 of these placements are Sponsored Links ... and the page is pretty long ... but Fairfax are squeezing every penny out of their eyeballs and advertisers.
smh.com.au - 17 total ads
We have a winner! Optus have a med rec + OTP ... as well as the Sponsored Links placements and the awesome bottom leaderboard. More finance sales pitches than a bank manager.
news.com.au - 8 total ads
Good effort. Marks deducted for news still considering the 468x60 banner to be acceptable as well as two display ad units above the fold.
Bigpond - 4 total ads
Bigpond only have 4 external advertisers on their homepage - not bad. Let down unfortunately by their horrendous Bigpond Shopping page dominant ad.
Google - 0 total ads
And this is Australia's most popular page ... which says to me users enjoy less clutter.
I would like to see a publisher look to place LESS ads on their homepage, but extract more yield from these placements. Both advertisers and users would value less ad clutter and advertisers would be prepared to pay more.
Right now the amount of ads on homepages makes the industry look amateur and greedy in the eyes of most. And excessive ad placements effectively devalue these "premium" placements in the long term.
Monday, August 18, 2008
The online Olympics? Or is it ...
Many of us (including me) thought that the Beijing Olympics would be a huge shot in the arm for online.
It makes sense ... daytime events, people are at work and wanting immediate information. Online is the channel they turn to?
Right?
Well ... I'm not so sure after looking at last weeks Nielsen Market Intelligence data across the News and Sport categories.
Above are the Nielsen figures for the Sport category, Domestic browsers, 11/8-17/8
Foxsports is at number 1 at 654,834. SMH Sport and afl.com.au are at 2 and 3 respectively.
The interesting things about the above for me are ...
- The entire category sits at 3.5m UBs, only up 8.7% on the week prior. Last week was when the Olympics really heated up ... but it hasn't really brought any incremental traffic to the category
- Fairfax Digital's SMH Sport is up week on week 216% to 578k weekly users. Their The Age Sport is also up significantly, up 151% to 310k weekly users.
- ninemsn's WWOS is down 40% week on week, to 207k users
Now take a look at the News category ...
As a category, News is sitting at 5.8m domestic users a week for 11/8-16/8 ... a decrease week on week of 3.14%
Most Masthead News sections or web news sources are either flat traffic wise, or down. I personally expected News traffic to spike during the Olympics.
Interestingly, UB frequency is relatively flat, so are page views per person. Both key engagement metrics.
What does this mean? I'm not so sure ...
I would suggest a high proportion of Olympic traffic is going through to Olympics.com.au and also the beijing2008 site - both of which Nielsen does not have access to.
Yahoo!7 is claiming they had 1.2m unique visitors through to their Olympics site in week 1. Problem is these are internal figures and don't specify whether they are AU eyeballs only. I find it odd that Yahoo!7 chose not to put their Olympics site on Nielsen when it's 100% localised.
Yahoo! is also spruiking incremental traffic to their front page as well. Again, no audited data on this.
So ... maybe the Olympics isn't pulling in any NEW eyeballs for these providers. Already loyal users of sites like The Age, ninemsn etc are moreso visiting their Olympic sections as they navigate through the site as per usual.
Or maybe everyone is just watching it on TV in the office and at home?
What are your thoughts?
It makes sense ... daytime events, people are at work and wanting immediate information. Online is the channel they turn to?
Right?
Well ... I'm not so sure after looking at last weeks Nielsen Market Intelligence data across the News and Sport categories.
Above are the Nielsen figures for the Sport category, Domestic browsers, 11/8-17/8
Foxsports is at number 1 at 654,834. SMH Sport and afl.com.au are at 2 and 3 respectively.
The interesting things about the above for me are ...
- The entire category sits at 3.5m UBs, only up 8.7% on the week prior. Last week was when the Olympics really heated up ... but it hasn't really brought any incremental traffic to the category
- Fairfax Digital's SMH Sport is up week on week 216% to 578k weekly users. Their The Age Sport is also up significantly, up 151% to 310k weekly users.
- ninemsn's WWOS is down 40% week on week, to 207k users
Now take a look at the News category ...
As a category, News is sitting at 5.8m domestic users a week for 11/8-16/8 ... a decrease week on week of 3.14%
Most Masthead News sections or web news sources are either flat traffic wise, or down. I personally expected News traffic to spike during the Olympics.
Interestingly, UB frequency is relatively flat, so are page views per person. Both key engagement metrics.
What does this mean? I'm not so sure ...
I would suggest a high proportion of Olympic traffic is going through to Olympics.com.au and also the beijing2008 site - both of which Nielsen does not have access to.
Yahoo!7 is claiming they had 1.2m unique visitors through to their Olympics site in week 1. Problem is these are internal figures and don't specify whether they are AU eyeballs only. I find it odd that Yahoo!7 chose not to put their Olympics site on Nielsen when it's 100% localised.
Yahoo! is also spruiking incremental traffic to their front page as well. Again, no audited data on this.
So ... maybe the Olympics isn't pulling in any NEW eyeballs for these providers. Already loyal users of sites like The Age, ninemsn etc are moreso visiting their Olympic sections as they navigate through the site as per usual.
Or maybe everyone is just watching it on TV in the office and at home?
What are your thoughts?
Thursday, August 7, 2008
Blog for sale - $3117 USD
According to Websiteoutlook.com my blog has a valuation of $3117 USD.
http://www.websiteoutlook.com/www.mimelbourne.blogspot.com
May as well sell out whilst the market is hot ...
Have a play around with the tool - according to it ninemsn is only worth around $4m USD! Facebook $481m USD. Interesting.
According to websiteoutlook, my blog is worth more than Yahoo!7 - flattering stat but hardly accurate - http://www.websiteoutlook.com/www.yahoo7.com.au
Any prospective buyers can email me.
http://www.websiteoutlook.com/www.mimelbourne.blogspot.com
May as well sell out whilst the market is hot ...
Have a play around with the tool - according to it ninemsn is only worth around $4m USD! Facebook $481m USD. Interesting.
According to websiteoutlook, my blog is worth more than Yahoo!7 - flattering stat but hardly accurate - http://www.websiteoutlook.com/www.yahoo7.com.au
Any prospective buyers can email me.
Saturday, August 2, 2008
Grazia gets it right
Have to say, the Grazia website - www.grazia.com.au - is pretty strong.
Content and opinion with an editorial direction. This is not a half baked version of the print mag ... it is a compliment to the print mag.
Much more bite than either Marie Claire - http://au.lifestyle.yahoo.com/marie-claire/ or Vogue - www.vogue.com.au - who have had years to improve their online sites but haven't seemed to manage to nail it. Marie Claire looks like every other page on Yahoo!7 ... and Vogue is desperately in need of a redesign as its clunky and difficult to navigate.
My feeling is Grazia will bring in new ad revenue from the Beauty/Fashion industry as well as take revenue off its competitors. Great execution from ninemsn/ACP on this one.
Content and opinion with an editorial direction. This is not a half baked version of the print mag ... it is a compliment to the print mag.
Much more bite than either Marie Claire - http://au.lifestyle.yahoo.com/marie-claire/ or Vogue - www.vogue.com.au - who have had years to improve their online sites but haven't seemed to manage to nail it. Marie Claire looks like every other page on Yahoo!7 ... and Vogue is desperately in need of a redesign as its clunky and difficult to navigate.
My feeling is Grazia will bring in new ad revenue from the Beauty/Fashion industry as well as take revenue off its competitors. Great execution from ninemsn/ACP on this one.
Sunday, July 27, 2008
Facebook adds MSN Search as a friend
MSN search has given Facebook a firm 'thanks for the add' after the Social Media giant allows MS to provide "web search services and associated advertisements by the end of the year on the American portion of the popular social network"
Full article - http://www.nytimes.com/2008/07/25/business/media/25adco.html?_r=1&ref=media&oref=slogin
Financial terms haven't been disclosed - probably a good move on both sides given the discussion around the $850m Google/Myspace and Google CEO Eric Schmidt's comments that "MySpace did not monetize as well as we thought."
From Valleywag in May: Eric Schmidt: "We have a lot of traffic, a lot of page views, but it is harder than we thought to get our ad network to work with social networks. When you are in social network, it is not likely that you'll buy a washing machine. It is not a long term problem but it is taking us longer than we thought."
For the search providers these two deals are very different. Google was looking for revenue first and foremost - direct revenue - from the tens of millions of myspace users that were glued to the site and the tens of millions who were joining every month. Google wasn't looking for visibility - it already had a monster portion of the search market.
Also, remember it was 2006. Facebook was only a blip and myspace was a mystery as was most of the Social Networking space. I think a lot of this deal was a 'suck it and see' type play ... an expensive experiment. The funny thing about the Google/Myspace deal is that despite the fact both parties admit that it's not really executing as expected - nothing has really been done to fix it.
Now it's 2008 and personally I think the core motivation behind MSN doing this deal with Facebook is visibility. Search is something MSN seem determined to compete in (hence their attempted courting of Yahoo! in its entirety then Yahoo! Search division) and an issue they face is that the market knowledge of their search offering is minimal or non-existant.
Facebook gives them a huge increase in distribution - and will expose them to a market who are probably not aware of the MSN search offering. For Facebook it's win/win - they have a robust search offering on their site (whereas previously people would need to leave Facebook to search) and they would have negotiated a strong deal financially. I can't imagine it propelling MSN into the search stratosphere ... but in a game as big as the search game any incremental benefit is incredibly valuable.
The deal is limited to the US right now but one would assume (like the FB display deal MSN have) that it will roll out globally. Locally Facebook's 3.2m users would be something ninemsn would love to have access to search wise. Only 33% of Facebook users used ninemsn search in May 2008. Locally, this deal could really help ninemsn at least enhance their distribution and 'opportunity to search' presence by supplying some fresh eyeballs.
It would also create a pretty significant gap between ninemsn search and Yahoo! search in this market ... a gap that is already pretty large (ninemsn at 2.8m search users, Yahoo! at 1.6m)
Full article - http://www.nytimes.com/2008/07/25/business/media/25adco.html?_r=1&ref=media&oref=slogin
Financial terms haven't been disclosed - probably a good move on both sides given the discussion around the $850m Google/Myspace and Google CEO Eric Schmidt's comments that "MySpace did not monetize as well as we thought."
From Valleywag in May: Eric Schmidt: "We have a lot of traffic, a lot of page views, but it is harder than we thought to get our ad network to work with social networks. When you are in social network, it is not likely that you'll buy a washing machine. It is not a long term problem but it is taking us longer than we thought."
For the search providers these two deals are very different. Google was looking for revenue first and foremost - direct revenue - from the tens of millions of myspace users that were glued to the site and the tens of millions who were joining every month. Google wasn't looking for visibility - it already had a monster portion of the search market.
Also, remember it was 2006. Facebook was only a blip and myspace was a mystery as was most of the Social Networking space. I think a lot of this deal was a 'suck it and see' type play ... an expensive experiment. The funny thing about the Google/Myspace deal is that despite the fact both parties admit that it's not really executing as expected - nothing has really been done to fix it.
Now it's 2008 and personally I think the core motivation behind MSN doing this deal with Facebook is visibility. Search is something MSN seem determined to compete in (hence their attempted courting of Yahoo! in its entirety then Yahoo! Search division) and an issue they face is that the market knowledge of their search offering is minimal or non-existant.
Facebook gives them a huge increase in distribution - and will expose them to a market who are probably not aware of the MSN search offering. For Facebook it's win/win - they have a robust search offering on their site (whereas previously people would need to leave Facebook to search) and they would have negotiated a strong deal financially. I can't imagine it propelling MSN into the search stratosphere ... but in a game as big as the search game any incremental benefit is incredibly valuable.
The deal is limited to the US right now but one would assume (like the FB display deal MSN have) that it will roll out globally. Locally Facebook's 3.2m users would be something ninemsn would love to have access to search wise. Only 33% of Facebook users used ninemsn search in May 2008. Locally, this deal could really help ninemsn at least enhance their distribution and 'opportunity to search' presence by supplying some fresh eyeballs.
It would also create a pretty significant gap between ninemsn search and Yahoo! search in this market ... a gap that is already pretty large (ninemsn at 2.8m search users, Yahoo! at 1.6m)
Friday, July 25, 2008
There's the truth ... and there's the truth
The Oz has an expose about websites stretching the truth about traffic numbers.
http://www.theaustralian.news.com.au/story/0,25197,24068103-26077,00.html
Overall not bad, and an issue that is something of concern.
A few interesting points however ...
"Simon Van Wyck, founder of web advertising company Hothouse, says a number of web publishers and portals count visitors to allied sites, but do not necessarily have the right to claim such traffic.
"I think you can look at other things, such as claiming traffic that is not theirs," Van Wyck says.
Examples include Ninemsn, which claims Hotmail and Yahoo. "
Hrm ... ninemsn claims Yahoo! traffic. Might want a fact check on that one.
"Recently the Internet Advertising Bureau began looking at the issue of automatic refreshes of pages -- a common element used by news publishers to keep late-breaking stories at the top of lists.
"Keegan says the problem occurs when ads are refreshed along with the stories, creating the impression of more traffic."
Most publishers do this ...
http://www.theaustralian.news.com.au/story/0,25197,24068103-26077,00.html
Overall not bad, and an issue that is something of concern.
A few interesting points however ...
"Simon Van Wyck, founder of web advertising company Hothouse, says a number of web publishers and portals count visitors to allied sites, but do not necessarily have the right to claim such traffic.
"I think you can look at other things, such as claiming traffic that is not theirs," Van Wyck says.
Examples include Ninemsn, which claims Hotmail and Yahoo. "
Hrm ... ninemsn claims Yahoo! traffic. Might want a fact check on that one.
"Recently the Internet Advertising Bureau began looking at the issue of automatic refreshes of pages -- a common element used by news publishers to keep late-breaking stories at the top of lists.
"Keegan says the problem occurs when ads are refreshed along with the stories, creating the impression of more traffic."
Most publishers do this ...
Sunday, July 20, 2008
Olympics 2008 - the online battle
The Olympics will be with us in just over 2 weeks, and many are thinking that this will be the first Olympics that online perhaps becomes the most important media channel.
Main reason is most events are taking place during work hours (to coincide with US prime time). During these times of the day Internet is the dominant media - and it will provide people with real time updates, images, stories and reports from Beijing.
My feeling is people will be turning to Internet and Radio primarily during the big events, with TV functioning as the catch up mechanism in the evening. Raises the question - what role will Newspapers play given the event times? I'm not quite sure ... but I think free transit papers like MX will be more popular than normal during this time.
It will be an interesting battle online for the Olympic eyeballs. All the major publishers have been out in market this year selling their 'Olympic packages' ... some have been good, others not so much. Yahoo!7 has the "official" rights and is confident they will experience success with these Olympics and the content they have.
My thoughts are that the biggest benefits from the Olympics will go to Google.
Why? Well - Google search is where the majority of people will turn to find out information and results. And YouTube will undeniably be a first stop for people looking for video coverage of events.
Yes, I am aware that YouTube/Google have no streaming rights for Olympics ... but it doesn't matter ... clips will be uploaded to YouTube and will generate millions of views before they are taken down. It is difficult to compete against YouTube users and their ability to share/upload information - effectively they have a million strong editorial team. YouTube will enjoy a strong spike in usage during the Olympic period.
The main publishers could benefit from Google being the first stop for those wanting information - if they buy SEM terms around all key athletes and events. This will result in a strong payday for Google. Imagine the demand for search terms such as Grant Hackett, Eamon Sullivan, Hockeyroos etc as the news outlets frantically try and buy traffic.
The biggest site traffic wise will be olympics.com. This happened with the World Cup and will happen again for Olympics.
I think it will be difficult for Yahoo to generate big traffic from their official presence despite them having the best legal coverage. Their overall sports offering is weak traffic wise, which means they won't have the residual audience of a WWOS or Fairfax's masthead sports offerings. Personally I think it is imperative that 7 really push their online content during the Opening Ceremony ... like REALLY flog it ... because this will rate highly and is their best chance at pushing their TV audience to their web destination. I haven't seen Yahoo!7 nail this with Sports (or anything aside Dancing With The Stars) in their 2+ years of marriage so it will be interesting to see the execution. Remember too, Yahoo!7 had the official socceroos online presence during World Cup 2006 but were beaten by their rivals (the real winner being worldcup.com - which was a Yahoo! global property)
The one to watch will be ninemsn. They have 3 core things on their side. They have a huge sports audience already through WWOS. They have the biggest homepage in the country - hitting 1.4m people every day, and they have the Messenger product and it's MSN Today popup which reaches huge numbers and can drive massive volume to their key properties. Remember too that wwos.com.au reaches 1m people per month as well. My bet is that ninemsn's Olympic presence will only trail Olympics.com in terms of usage during Beijing.
FoxSports and Fairfax will enjoy usage increases as well. Fairfax have the massive homepage volumes of The Age and SMH to drive traffic to stories as they happen. I don't feel Bigpond will play much of a role online.
Main reason is most events are taking place during work hours (to coincide with US prime time). During these times of the day Internet is the dominant media - and it will provide people with real time updates, images, stories and reports from Beijing.
My feeling is people will be turning to Internet and Radio primarily during the big events, with TV functioning as the catch up mechanism in the evening. Raises the question - what role will Newspapers play given the event times? I'm not quite sure ... but I think free transit papers like MX will be more popular than normal during this time.
It will be an interesting battle online for the Olympic eyeballs. All the major publishers have been out in market this year selling their 'Olympic packages' ... some have been good, others not so much. Yahoo!7 has the "official" rights and is confident they will experience success with these Olympics and the content they have.
My thoughts are that the biggest benefits from the Olympics will go to Google.
Why? Well - Google search is where the majority of people will turn to find out information and results. And YouTube will undeniably be a first stop for people looking for video coverage of events.
Yes, I am aware that YouTube/Google have no streaming rights for Olympics ... but it doesn't matter ... clips will be uploaded to YouTube and will generate millions of views before they are taken down. It is difficult to compete against YouTube users and their ability to share/upload information - effectively they have a million strong editorial team. YouTube will enjoy a strong spike in usage during the Olympic period.
The main publishers could benefit from Google being the first stop for those wanting information - if they buy SEM terms around all key athletes and events. This will result in a strong payday for Google. Imagine the demand for search terms such as Grant Hackett, Eamon Sullivan, Hockeyroos etc as the news outlets frantically try and buy traffic.
The biggest site traffic wise will be olympics.com. This happened with the World Cup and will happen again for Olympics.
I think it will be difficult for Yahoo to generate big traffic from their official presence despite them having the best legal coverage. Their overall sports offering is weak traffic wise, which means they won't have the residual audience of a WWOS or Fairfax's masthead sports offerings. Personally I think it is imperative that 7 really push their online content during the Opening Ceremony ... like REALLY flog it ... because this will rate highly and is their best chance at pushing their TV audience to their web destination. I haven't seen Yahoo!7 nail this with Sports (or anything aside Dancing With The Stars) in their 2+ years of marriage so it will be interesting to see the execution. Remember too, Yahoo!7 had the official socceroos online presence during World Cup 2006 but were beaten by their rivals (the real winner being worldcup.com - which was a Yahoo! global property)
The one to watch will be ninemsn. They have 3 core things on their side. They have a huge sports audience already through WWOS. They have the biggest homepage in the country - hitting 1.4m people every day, and they have the Messenger product and it's MSN Today popup which reaches huge numbers and can drive massive volume to their key properties. Remember too that wwos.com.au reaches 1m people per month as well. My bet is that ninemsn's Olympic presence will only trail Olympics.com in terms of usage during Beijing.
FoxSports and Fairfax will enjoy usage increases as well. Fairfax have the massive homepage volumes of The Age and SMH to drive traffic to stories as they happen. I don't feel Bigpond will play much of a role online.
Tuesday, July 8, 2008
RSS didn't kill the homepage
So ... 4 years ago it was predicted that the humble homepage would start to die a slow death as aggregation technology allowed used to tailor their own experience, and thus ... their true 'home'. RSS was going to kill the homepage star.
Thing is - the homepage in AU isn't dying. It's more popular than ever.
All of the main homepages are up year on year - ninemsn, The Age, SMH, News and Yahoo!7. Note - this is more about a unique user figure deduplicated over a month period. I don't know whether they are spending more time or visiting more often.
Yahoo!7 has intentionally pushed people through to its homepage - if you watch a 7 show it generally pushes you to the yahoo7.com.au domain and asks you to search for the show title you were watching. This doesn't sit well with me - it inflates their search numbers and seems a lazy way to increase numbers.
Of the RSS aggregators - My Yahoo is losing users year on year ... however iGoogle has grown 100% during the same period.
It surprises me that homepages are still strong. Maybe it's habitual or maybe AU net users like them being a cluttered mess or editorial, display ads and advertorial. Sure, they are good for reach for certain campaigns and generally they offer a solus display ad unit ... but contextually they offer nothing.
Will be interesting to see how the homepage is fairing in 4 years time.
Thing is - the homepage in AU isn't dying. It's more popular than ever.
All of the main homepages are up year on year - ninemsn, The Age, SMH, News and Yahoo!7. Note - this is more about a unique user figure deduplicated over a month period. I don't know whether they are spending more time or visiting more often.
Yahoo!7 has intentionally pushed people through to its homepage - if you watch a 7 show it generally pushes you to the yahoo7.com.au domain and asks you to search for the show title you were watching. This doesn't sit well with me - it inflates their search numbers and seems a lazy way to increase numbers.
Of the RSS aggregators - My Yahoo is losing users year on year ... however iGoogle has grown 100% during the same period.
It surprises me that homepages are still strong. Maybe it's habitual or maybe AU net users like them being a cluttered mess or editorial, display ads and advertorial. Sure, they are good for reach for certain campaigns and generally they offer a solus display ad unit ... but contextually they offer nothing.
Will be interesting to see how the homepage is fairing in 4 years time.
Thursday, June 19, 2008
You think ninemsn is being battered ...
...with the senior resignations going on ... check Yahoo!, which is literally bleeding senior management in the US.
Over 50 have jumped since January 2007. 11 have left in the past 45 days.
Thanks to Techcrunch
http://www.techcrunch.com/2008/06/19/tracking-former-yahoo-execs-so-many-have-left/
Over 50 have jumped since January 2007. 11 have left in the past 45 days.
Thanks to Techcrunch
http://www.techcrunch.com/2008/06/19/tracking-former-yahoo-execs-so-many-have-left/
Wednesday, June 4, 2008
Motivated reporting
Do a Google News search for Tony Faure and witness some of the worst local digital media coverage (about his resignation from ninemsn) you will see.
Especially interesting to see competitors, Fairfax and News, sink the boots in. B&T and AdNews haven't been much better.
According to Lara Sinclair - ninemsn is on the "brink of collapse"
Please.
Witness the hard hitting coverage here - http://www.theaustralian.news.com.au/story/0,25197,23806518-7582,00.html
Sinclair is quoting a topline audience decline and some 'analyst' expectations that ninemsn will miss their revenue targets.
I can say with some assurity I think most of the big 5 publishers will miss their initial FY08 rev. targets. Why? Well, to be honest, they were probably unrealistic to begin with.
But ... If we're talking topline audience declines it's probably worth taking a look at some others publishers traffic levels (source: Netview, April 08).
April 07 to April 08 ninemsn lost 4.9% of their audience
April 07 to April 08 Fairfax Digital lost 5.8% of their audience
April 07 to April 08 Yahoo!7 lost 5.3% of their audience
April 07 to April 08 News Digital Media gained 5.1% of their audience
Local media have been shitcanning ninemsn (especially their competitors funnily enough) for the past year citing Nielsen and Frost and Sullivan data generally out of context and claiming that News, Fairfax and Yahoo are catching up. I haven't seen the above figures rolled out for anyone BUT ninemsn. Funny that!
Interestingly, none actually ask clients or agencies ... those who are dealing with these companies. Funny that ... you have to ask ... are they really catching up? It only appears numbers wise News is catching up - FD and Yahoo have had larger losses than ninemsn ... but, to be honest, numbers aren't everything ... the ability to sell your audience is the key.
However, the worst coverage goes to Smart House - the online news source so respected Media Watch dedicated a whole episode to showcasing the way they source their content (article - http://www.smarthouse.com.au/Content_And_Downloads/Industry/Q4P5F9F8)
Especially interesting to see competitors, Fairfax and News, sink the boots in. B&T and AdNews haven't been much better.
According to Lara Sinclair - ninemsn is on the "brink of collapse"
Please.
Witness the hard hitting coverage here - http://www.theaustralian.news.com.au/story/0,25197,23806518-7582,00.html
Sinclair is quoting a topline audience decline and some 'analyst' expectations that ninemsn will miss their revenue targets.
I can say with some assurity I think most of the big 5 publishers will miss their initial FY08 rev. targets. Why? Well, to be honest, they were probably unrealistic to begin with.
But ... If we're talking topline audience declines it's probably worth taking a look at some others publishers traffic levels (source: Netview, April 08).
April 07 to April 08 ninemsn lost 4.9% of their audience
April 07 to April 08 Fairfax Digital lost 5.8% of their audience
April 07 to April 08 Yahoo!7 lost 5.3% of their audience
April 07 to April 08 News Digital Media gained 5.1% of their audience
Local media have been shitcanning ninemsn (especially their competitors funnily enough) for the past year citing Nielsen and Frost and Sullivan data generally out of context and claiming that News, Fairfax and Yahoo are catching up. I haven't seen the above figures rolled out for anyone BUT ninemsn. Funny that!
Interestingly, none actually ask clients or agencies ... those who are dealing with these companies. Funny that ... you have to ask ... are they really catching up? It only appears numbers wise News is catching up - FD and Yahoo have had larger losses than ninemsn ... but, to be honest, numbers aren't everything ... the ability to sell your audience is the key.
However, the worst coverage goes to Smart House - the online news source so respected Media Watch dedicated a whole episode to showcasing the way they source their content (article - http://www.smarthouse.com.au/Content_And_Downloads/Industry/Q4P5F9F8)
Tuesday, June 3, 2008
Tony Faure resigns from ninemsn
I've just found out Tony Faure has resigned from ninemsn.
I will, however, not be going down the 'turmoil at ninemsn' route that I'm sure will be pedalled tomorrow in the media rags.
According to the man himself. "It was a tough decision to make, but in the end I didn’t feel like I was the right person to take the business through the next period, and that now was the right time to make that call.
I will, however, not be going down the 'turmoil at ninemsn' route that I'm sure will be pedalled tomorrow in the media rags.
According to the man himself. "It was a tough decision to make, but in the end I didn’t feel like I was the right person to take the business through the next period, and that now was the right time to make that call.
Tuesday, May 20, 2008
April Neilsen data is out
Netview has released its April data ... And it's interesting!
- Facebook have overtaken myspace (see - http://mimelbourne.blogspot.com/2008/05/facebook-passes-myspace-in-au-for-first.html)
- Yahoo!7 shed over 450k users in one month (almost 10% of their audience)
- ninemsn have shed over 330k users in April (compared to May)
- Twitter has 49,000 users (April is the first time I have seen Twitter on Netview)
- Google search is down 197k users
- Yahoo! search is down 114k users
- ninemsn search is down 329k users
- Ten.com.au is down 44k users in April. However, this figure for some reason does not factor in the bigbrother.com.au traffic - which is at 267,000 users for April (up 101k year on year)
The AU Internet universe sits at 11,229,000 ... which is down marginally from the 11,443,000 in May.
- Facebook have overtaken myspace (see - http://mimelbourne.blogspot.com/2008/05/facebook-passes-myspace-in-au-for-first.html)
- Yahoo!7 shed over 450k users in one month (almost 10% of their audience)
- ninemsn have shed over 330k users in April (compared to May)
- Twitter has 49,000 users (April is the first time I have seen Twitter on Netview)
- Google search is down 197k users
- Yahoo! search is down 114k users
- ninemsn search is down 329k users
- Ten.com.au is down 44k users in April. However, this figure for some reason does not factor in the bigbrother.com.au traffic - which is at 267,000 users for April (up 101k year on year)
The AU Internet universe sits at 11,229,000 ... which is down marginally from the 11,443,000 in May.
Saturday, May 10, 2008
09 and beyond #3: Tony Faure, CEO Ninemsn
So what are the big issues we face moving forward in digital ... and all media? Well, we've asked six respected industry people to give us their opinion.
Week 3 we have Tony Faure (pictured right with Collingwood Football Club chairman Eddie Maguire), CEO of Australia's largest digital display media player, ninemsn.
Week 3 we have Tony Faure (pictured right with Collingwood Football Club chairman Eddie Maguire), CEO of Australia's largest digital display media player, ninemsn.
Tony is undoubtedly one of the most respected members of the digital community. He was the first employee of Yahoo! AUNZ and went on to become Regional Vice President, South Asia of Yahoo! before leaving in 2002 to pursue his own investments, including online movie rental business Homescreen. He has been leading ninemsn since 2006.
The one thing that strikes you about Tony is he has no ego. He is open to his staff, agencies and clients, which is an invaluable trait.
So what does he see as key issues in the digital space?
1. Differentiation
Marketers will focus on the really hard problem (how do I persuade a consumer to prefer my brand to someone else’s?) rather than the easy problem (how do I run big volumes of risk-free search and performance ads?). Publishers will need strongly differentiated products to win consumer, and so advertiser, loyalty.
2. Retargeting and Behavioural Targeting at scale
Targeting will become much more sophisticated, but there will be tension between the precision of the targeting and the size of the pool of target audience. To win here publishers need to be able to offer both..
3. Mainstreaming
Digital is a mainstream medium for a mainstream audience. It will increasingly be bought and sold this way. Publishers will sell the people we reach, not UBs, PVs and UUs. Agencies will treat digital as mainstream, not specialised.
4. Images not words
Consumers want images. Video and other image products will show the most rapid growth. Marketers will use digital broadcasting as the best way to use the power of digital to differentiate.
5. Last click is not necessarily the most valuable
Smart digital marketers will focus on understanding the impact of all the different ROI touch points in their advertising campaigns rather than just the last one.
6. Big creative ideas
This is the period where great agencies will have to stop blaming the limitations of the medium for poor creative. The arrival of decent broadband means that there’s nothing you can do in another medium that you can’t do in digital – and you can do a lot more.
Next week, Liam Walsh of DrivePM
Wednesday, April 23, 2008
9 and 10 go 'Catch Up TV'
Episodes of Canal Road and Sea Patrol are available via - http://video.ninemsn.com.au/catchuptv/
And they're free - utilising the new Hiro technology
It's not Hulu.com ... BUT it is a pretty good start.
Ten are also doing it via http://ten.com.au/ten/tv_catchuptv.html
They have episodes of Back To You, Biggest Loser, Meet The Press, Bondi Rescue, Good News Week and Supernatural that you can watch using their inline player on the page.
Yahoo!7 - they don't have seem to have anything available to view in full that I could find on their TV or Video sections.
ABC.net.au is still the clear leader in this on demand TV type model - http://www.abc.net.au/tv/video/downloads.htm#?vid=video1 - with loads of downloads. They have been doing this successfully for years.
Who isn't playing in this space who should be - MCN. They have great, unique content that is specialised that they could look to make on-demand ... Comedy Channel seem to be dabbling with it (http://www.thecomedychannel.com.au/WhatsOn/Detail.aspx?mediaId=1313) but the experience is pretty shabby if we're honest about it.
And they're free - utilising the new Hiro technology
It's not Hulu.com ... BUT it is a pretty good start.
Ten are also doing it via http://ten.com.au/ten/tv_catchuptv.html
They have episodes of Back To You, Biggest Loser, Meet The Press, Bondi Rescue, Good News Week and Supernatural that you can watch using their inline player on the page.
Yahoo!7 - they don't have seem to have anything available to view in full that I could find on their TV or Video sections.
ABC.net.au is still the clear leader in this on demand TV type model - http://www.abc.net.au/tv/video/downloads.htm#?vid=video1 - with loads of downloads. They have been doing this successfully for years.
Who isn't playing in this space who should be - MCN. They have great, unique content that is specialised that they could look to make on-demand ... Comedy Channel seem to be dabbling with it (http://www.thecomedychannel.com.au/WhatsOn/Detail.aspx?mediaId=1313) but the experience is pretty shabby if we're honest about it.
Subscribe to:
Posts (Atom)
