Wednesday, August 6, 2008

Babblebaby launches in AU

Allure Media (local publisher of Gizmodo, Kotaku, Lifehacker, Defamer) has launched a new parenting site,

It's another addition to the burgeoning parenting space, which has seen rapid growth over the past 2 years locally with new offerings popping up and advertiser appetite for the space increasing.

Kidspot and Essential Baby are leaders in this space in terms of usage, with, bellybelly, Baby Centre, Bub Hub and Nestle Baby also visible.

Allure Sales and Marketing Director Ben Sharp feels the Babblebaby blog format fills a niche.

"The blog format - although commercially published - attracts an audience of media and technology savvy parents that tend to earn higher income levels, are highly educated and influential amongst their peers."

"Babblebaby will provide a non-judgemental discussion of though provoking and often controversial hot topics in parenting. "

Take a look.

Disclaimer: Ford Australia, a client of MindShare (my employer) are a launch sponsor of Babblebaby.

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