Wednesday, September 10, 2008

You depend on Google more than you probably know

Valleywag writes "really, isn't Google's move to archive centuries of newspapers a bit like the architects of a genocide dedicating a museum to the holocaust they committed" in an article discussing Google's plans to archive printed newspaper articles (as explained by Marisa Meyer at TC50/52). I laughed.

However the article, titled 'The Cuddly Embrace of the Google Monster' is definitely worth reading -

It oulines category traffic across key categories, and what percentage of that traffic is driven by search engines.

It's interesting data - especially for those working in media who need to be across the how/where/why/what of people accessing content online and where they are turning to for trusted opinion and information.

Over 44% of traffic to Health/Medical sites is driven by Google. 35% of the travel category is driven by them. 25% of shopping and classifieds. 23% of entertainment.

With those stats, and Google's slow but steady moves into the 'media biz' ... could it be appealing for the GOOG to enter a little deeper into the Health and Travel spaces?

The only 2 categories with minimal reliance on search are Sports and Social Networking.

The power Google holds with the media world is so large - and it's getting larger each day. And it will continue to grow as Google is used by more and more as their sole navigation tool on the web.

Interesting quote from the article: "The biggest threat to Google comes not from Redmond or Sunnyvale, but from its own headquarters in Mountain View. Hubris plagues Google's executives, who are so convinced they are doing good that they are blind to the damage they leave in their wake, and indifferent to outside viewpoints."

Remember too, these are global figures. In AU Google has between 90-93% of the search market (whereas in the US it has just over 70%) - so here their power is greater.

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