I'm working on a pitch at the moment and one of the areas we have to address in our response is ...
'How different the response might be in 2015 with all the changes predicted in the media marketplace'
It's an interesting question. In the scope of this pitch brief I think I have the answer. But geeez it'd be interesting to be a fly on the wall when the responses are presented by each agency to see where they believe things will go.
Personally it's been great for me as working on it has given me incredible clarity and I think allowed me to improve the way I look forward.