That's what Crikey.com.au is reporting in this article - http://www.crikey.com.au/Media-Arts-and-Sports/20080908-ABC-advertising.html
Apparently dev has been outsourced to a company called Wapfly. The million dollar question (literally) is ... who will be selling the space?
All the big guys will want to give this a crack. Question is, are they equipped/skilled to do it justice? Justice in terms of maintaining the integrity of ABC content and also selling the mobile space and mindset appropriately.
The mobile space is a pretty fresh territory and the sophistication of the sell isn't quite there yet. Bigpond have a big lead on the rest of the market in terms of tools and measurement, but surely you couldn't expect Aunty and Sol to get into bed together ... what would the neighbours think!
One to watch ...
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