Nice branded content initiative from Dell
http://www.digitalnomads.com/
Much better than the low end banner ads they run ad nauseum in this market ...
Branded content has the potential to become a real boom for digital publishers in AU - the problem is they're not equipped sales wise or editorially (mindset) to deliver what is required ... yet.
Note to most - an xmas gift guide sponsored by an advertiser IS NOT BRANDED CONTENT. Nor is repackaging ideas you couldn't sell to other advertisers ...
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