Saturday, September 6, 2008

Dell brings us Digital Nomads

Nice branded content initiative from Dell

Much better than the low end banner ads they run ad nauseum in this market ...

Branded content has the potential to become a real boom for digital publishers in AU - the problem is they're not equipped sales wise or editorially (mindset) to deliver what is required ... yet.

Note to most - an xmas gift guide sponsored by an advertiser IS NOT BRANDED CONTENT. Nor is repackaging ideas you couldn't sell to other advertisers ...

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