Friday, September 19, 2008

Telstra Media is borne: Milne kicks it off with creepy comment

Telstra launched their media division today. Sol pumped it up by saying it's an important part of the companies future and that content lay at the centre of what Telstra wants to achieve moving forward.

Then somebody let Justin Milne have a comment - a man with a reputation for sometimes saying the wrong things. I think today was one of them.

From the article on the heraldsun.com.au - http://www.news.com.au/heraldsun/story/0,21985,24367438-664,00.html

Mr Milne said building a media-comms company involved combining the power of the media to attract customers to a telecommunication service.

"So the simple proposition is, 'Gee, I'm thinking about getting a new mobile, Telstra's got the footy, I'd better buy theirs'.

"Then we go 'great, you've bought our mobile service - we're making money from that - and now in addition to that we'd like to make money from serving you ads from selling new ringtones'."

Has anyone told the guy that consumers probably don't want to know how Telstra is trying to screw more money out of them through content and ringtones and ad targeting ...

2 comments:

Paul Keen said...

Oh that's gold!!

jlyster said...

Good pick up Shep - You are on the case here!

PS - Great blog mate keep it up