Wednesday, September 10, 2008

Online employment classified distribution heats up

Was reading today that Seek and Yahoo!7 have re-married after 3 years of Yahoo! eloping with Fairfax's MyCareer offering.

Seek and Yahoo! were strong partners - Seek was Yahoo!'s first investment outside of the US - and the 2 enjoyed a mutually beneficial classified distribution arrangement up until the end of 2005 when Yahoo! migrated all classifieds deals over to Fairfax.

Now they're back in bed - and talking up a joint website (which I imagine is Seek's engine and backend with a Yahoo! top and tail frame job)

Full article - http://www.smartcompany.com.au/Free-Articles/The-Briefing/20080910-SEEK-and-Yahoo7-launch-jobs-partnership.html

For Yahoo! this is a good source of revenue. You'd estimate there's probably around $1m to be gained yearly dependant on the commercials. Plus they are aligning with the market leader, which is ideal.

Also saw that News's Careerone and Ebay have launched a similar distribution initiative called ebay jobs. The combination seems very odd to me - who goes to ebay to look for work?

http://www.smartcompany.com.au/Free-Articles/The-Briefing/20080822-News-Corp-and-eBay-launch-new-jobs-site.html

I guess it's a win/win. Ebay will getting paid based on the traffic it can deliver to careerone. Careerone is hoping that distribution across ebay's mega base audience gives them incremental traffic - traffic they can use to justify their charges to job advertisers. Despite some additional revenue for ebay (which they are under pressure to generate), I don't see the upside for ebay nor the benefit for their users.

The classifieds space is ultra competitive - so these deals, whilst they seem a little odd - come at a premium as each of the main players wants desperately to increase their base usage.

1 comment:

mariel said...

I read in various recrutiment industry releases that CareerOne was hoping to capture more of the "Gen Y" demographic by partnering with Ebay.
I don't quite see how it will work either.
Gen Y (myself included) is internet savvy, they find what they're looking for. They're not easily linked from site to site, unless they're actively searching for something (in which case, ebay is not the first one that springs to mind?).
I'm looking forward to hearing results as to what kind of international traffic CareerOne will attract.
I will be keeping my ear to the ground, for sure.