Friday, May 9, 2008

Sweeping generalisation of the day thanks to SMH

From Paul McIntyre

"The Australian market, strangely enough, is only just starting out on a potentially massive migration to Google based on a flawed interpretation of true statistics."

C'mon ... give advertisers and agencies some credit dude. The industry is well aware of last cookie attribution and is aware of all the other factors both digitally and broadcast (ATL and BTL) that influence search traffic and capture.

It's great digital is getting some coverage but this article is effectively pointless and not at all topical.

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