I was doing a search today for The Presets (who are awesome) ... and who came up in the sponsored results - the f*ckin' Dukes of Windsor ... yes, that 'edgy' electro-rock outfit (their words, not mine). Click on the image to see.
Seriously ... this is scraping the bottom of the barrel SEM marketing. It's interesting some bands are now managing to incorporate their musical unoriginality into their search marketing efforts!
Ben Shepherd works for Maxus Australia as National Director and looks after the digital endeavours and strategy of numerous clients across the Automotive, FMCG, Retail, Entertainment, Telecommunication and Technology sectors.
Blog at Smart Company.com.au
MFA Digital Committee Member
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