Tuesday, May 6, 2008

The publisher dilemma - having my cake and eating it too ...

Can you position your homepage as 'premium' but take ultra cheap Readers Digest ads that mislead users to click on a message that doesn't exist when you can't sell it to brand advertisers.

Well, according to Yahoo!7 you can ... I, for one, wouldn't want my clients ads running anywhere near something like this.

Might make some people think twice about paying the asking rate moving forward.

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