Monday, May 26, 2008

Does Google actually drive sales?

Something to consider - sparked by this article in The Oz -,25197,23755750-26077,00.html

From the article: "The argument Google is making to advertisers is persuasive: for the cost of buying one 30-second TV spot, you might be able to own your favourite keyword terms on Google for a month. In a tight market, the question becomes: which one is most likely to boost sales? "

I think this is a little one dimensional. The two areas we need to consider are demand creation versus demand fulfillment. I think the idea of Google going after TV dollars (if in fact they are) is misguided ... TV is potentially Google's best friend.

Can Google boost sales (ie create incremental demand). YES it can. Do most people know how to do this. No.

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