Trent Reznor's frustrations with the traditional music industry were well documented, so it's not surprising to see him fully embrace the autonomy of the web and take control back of his product.
You can download the first 9 tracks, DRm free - FOR FREE
All 36 tracks + a 40 page pdf - $5
2 X CD on 6 panel digipack - $10
There's also $300 (sold out) and $75 deluxe options for fans.