Will 2008s winning IAB Award submissions for 2008 be audited?
If not, why not? If so, who by?
Subscribe to:
Post Comments (Atom)
Subscribe Now: Feed Icon
About Me
- Ben Shepherd
- Melbourne, Australia
- Ben Shepherd works for Maxus Australia as National Director and looks after the digital endeavours and strategy of numerous clients across the Automotive, FMCG, Retail, Entertainment, Telecommunication and Technology sectors. Blog at Smart Company.com.au MFA Digital Committee Member
2 comments:
Hear ye.. and all that.
I still smart when I think of that winning entry from (I think it was, but could be wrong) 2004 - when we found out in 2005 direct from the publisher that the agency had just blatantly tripled the figures that made up their fantastic "results".
it happens every year and it cheapens the purpose of the awards. hopefully 08 will be different.
Post a Comment