An interview with Australian VP of MSN, Steve Vamos, provides a good read in The Australian Media section.
Vamos - who headed up ninemsn from 98 to 03, and Microsoft AU until last year - talks about where he seems the online ad 'boom' heading.
Interesting take outs
- Vamos touches on slowing display revenue growth but sees current growth % rates continuing for 2-3 years.
- Vamos feels online advertising is essentially technology based.
- MSN's Facebook investment seems really all about expanding MS's inventory.
Full article - http://www.theaustralian.news.com.au/story/0,25197,23248234-17061,00.html