Thursday, February 21, 2008

Steve Vamos talks online advertising predictions

An interview with Australian VP of MSN, Steve Vamos, provides a good read in The Australian Media section.

Vamos - who headed up ninemsn from 98 to 03, and Microsoft AU until last year - talks about where he seems the online ad 'boom' heading.

Interesting take outs

- Vamos touches on slowing display revenue growth but sees current growth % rates continuing for 2-3 years.
- Vamos feels online advertising is essentially technology based.
- MSN's Facebook investment seems really all about expanding MS's inventory.

Full article -,25197,23248234-17061,00.html

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