Monday, February 11, 2008

Dear IAB Australia ...

Will 2008s winning IAB Award submissions for 2008 be audited?

If not, why not? If so, who by?


andrew pascoe said...

Hear ye.. and all that.

I still smart when I think of that winning entry from (I think it was, but could be wrong) 2004 - when we found out in 2005 direct from the publisher that the agency had just blatantly tripled the figures that made up their fantastic "results".

Ben Shepherd said...

it happens every year and it cheapens the purpose of the awards. hopefully 08 will be different.