Given the announcement of myspace hooking up with fellow Newscorp family member careerone in an alliance arrangement, you have to wonder whether the leading classifieds providers are in talks with Facebook to use the social networking monster as another way to increase distribution.
Seek developed a Facebook application very early - it wouldn't be surprising to see them using that to test the waters. Seek are notoriously quick to move when it comes to securing key distro deals and Facebook would suit them to a tee given myspace is tied up within the News category.
The Real Estate and Auto categories would also be lining up to become part of the Facebook framework - and would be willing to part with big dollars to do so. I personally am unaware of Facebook doing similar deals in other territories, but that doesn't mean it couldn't happen here.
Watch this space!
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