April Neilsen data is out

Netview has released its April data ... And it's interesting!

- Facebook have overtaken myspace (see - http://mimelbourne.blogspot.com/2008/05/facebook-passes-myspace-in-au-for-first.html)

- Yahoo!7 shed over 450k users in one month (almost 10% of their audience)

- ninemsn have shed over 330k users in April (compared to May)

- Twitter has 49,000 users (April is the first time I have seen Twitter on Netview)

- Google search is down 197k users

- Yahoo! search is down 114k users

- ninemsn search is down 329k users

- Ten.com.au is down 44k users in April. However, this figure for some reason does not factor in the bigbrother.com.au traffic - which is at 267,000 users for April (up 101k year on year)

The AU Internet universe sits at 11,229,000 ... which is down marginally from the 11,443,000 in May.

Big Brother 08 online - where are the ads?

Is it just me or are there no direct advertisers on the BB08 website?

http://www.bigbrother.com.au/

All I am getting are Google Syndicated ads for Celebrity Soulamates, iPhone giveaways and 'management tools' ... I even got one for a place called BBW.com - a place to find Big Beautiful Women. Link is here if you're interested --> http://www.bbwcupid.com/ --> the downside of content matching.

Are advertisers finally tiring of BB? Or did everyone just miss the deadline to be live at website launch? There are ads being served to other areas of the Ten site (AFL, Before The Game) so it doesn't look like a technology issue.

Edit: 4:58pm - found an ad for 3 Mobile on 1 page ... doesn't seem to be any others visible - http://www.bigbrother.com.au/1918.htm

9 and 10 go 'Catch Up TV'

Episodes of Canal Road and Sea Patrol are available via - http://video.ninemsn.com.au/catchuptv/

And they're free - utilising the new Hiro technology

It's not Hulu.com ... BUT it is a pretty good start.

Ten are also doing it via http://ten.com.au/ten/tv_catchuptv.html

They have episodes of Back To You, Biggest Loser, Meet The Press, Bondi Rescue, Good News Week and Supernatural that you can watch using their inline player on the page.

Yahoo!7 - they don't have seem to have anything available to view in full that I could find on their TV or Video sections.

ABC.net.au is still the clear leader in this on demand TV type model - http://www.abc.net.au/tv/video/downloads.htm#?vid=video1 - with loads of downloads. They have been doing this successfully for years.

Who isn't playing in this space who should be - MCN. They have great, unique content that is specialised that they could look to make on-demand ... Comedy Channel seem to be dabbling with it (http://www.thecomedychannel.com.au/WhatsOn/Detail.aspx?mediaId=1313) but the experience is pretty shabby if we're honest about it.