Thursday, June 5, 2008

What is News Ltd's motive in reporting ninemsn exec movements?

Two new stories on The Australian today about the resignation of key ninemsn execs.

Plus activity has ran in the past 24 hours across as well as masthead placements and AustralianIT.

Most pieces are more about creating a story than reporting it. Several anon sources have been cited and a lot of hearsay entered into. From my point of view I have to say I don't agree with most of the sentiment.

I put the question out there - is this reporting or is there an agenda behind the depth of coverage and the tone behind it?

What has News Ltd got to gain from reporting instability at a PBL company?

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