Friday, June 13, 2008

AU's worst ad unit?


I'm all for page takeovers when they are clever, but this is ridiculous. (http://www.bigpond.com)

But this is just ugly. Takes away from the page content and also distracts from the advertising. More noise on a page that is already screaming at the user.

And these have been rolled out across afl.com.au as well.

No good.


2 comments:

hypnose said...

I feel turned on by the Danoz approach to the ad skin.

Zac Zavos said...

Ouch! Mental note to self: never pitch backgrounds as inventory.

It's one of those things that seem to make sense until you see the creative.

And that's the most brand-destructive creative I've ever seen.