Yes, we all know the media industry loves to talk about itself (yes I am aware that this blog is a good example of this at times ...)
But check this Fairfax article in the SMH about their watoday.com.au launch.
Erm ... how is this piece of editorial of interest to anyone aside those who either work at News or Fairfax?
And why is the media - especially old media with digital plays - now thinking that Joe Public really cares about their own turf wars. Are FD and News journo's incentivised to talk up their employers efforts online?