Which forum section of a larger 'youth targeted' portal is struggling to generate the community it has sold itself on.
Since launching its forum - over a month ago - it has the following stats.
38 registered users
These guys were out for "user generated content and consumer engagement" and this was the spin to advertisers. Are they succeeding? The above figures suggest not. Lets also not forget these forums have 12 - yes 12 - admins!
I'm not so sure this was a good bet for the parent - when you think their users in June are only spending 2m, 13s on the site and most only visiting just over once (1.13 to be precise) a month. When you work out their total pageviews right now with an 100% sell through at $30cpm the monthly revenue would struggle to hit $18k