Tuesday, October 14, 2008

So Obama is using In Game advertising ...

Gigaom is reporting Obama is using In Game advertising via Massive in the US - http://gigaom.com/2008/10/13/confirmed-obama-is-campaigning-on-xbox-360/

Interesting, but why is anyone surprised. Most progressive marketers have used the medium.

The same thing happens when politicians use search or twitter or youtube to campaign - we seem to be surprised - like they and their campaign team are so out of touch with the modern media world they wouldn't even be across these channels.

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