Friday, October 3, 2008

FoxSports consolidate with MCN

MCN will sell from Jan 1, 2009, replacing News Digital Media.

This will be a bit of a hit to News - which would have generated around 5-10% of its display revenue from Foxsports.

But will it be a bigger hit to Foxsports - who would have generated a stack of traffic from being the sports site across the News Digital Media network?

Who knows ... News have inked a deal with ESPN, which isn't really on the same scale that FoxSports currently is, but isn't a bad save.

My thoughts are News should focus on building their own sports offering through their masthead sites - like they have done with Superfooty. This, to me, seems like a better long term strategy than representing someone elses content.

The pressure will now be on MCN to deliver strong, integrated responses, which they haven't nailed to date across their other properties. FoxSports has potential for cross platform deals but the execution must be right.

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