Tuesday, October 14, 2008

Looksmart's Thought Leadership series

Great initiative - http://blogs.looksmart.com/thought_leadership/

They have tapped into the likes of John Battelle and Danny Sullivan to make this happen - both highly respected names, particularly in the search world.

Would be great to see this done locally - tapping into respected players in the AU market to try and give the wider market access to quality opinion in the world of digital marketing and media.

This sort of thing adds value to clients and agencies - which is what they are all screaming out for.

Looksmart wants to offer "articles from industry thought leaders on topics aimed at equipping you to make smart choices in online advertising."


So who will be the first player locally to do this? It could be a creative agency, media agency, ad server, publisher, ad network ... the opportunity exists for all of them.

1 comment:

Julian Cole said...

I think Marketing Magazine is trying to fill this void, I think they are doing quite a good job at it at the moment seeing it is very early days.