Brand Republic is reporting that Google in the UK is allowing gambling related search advertising effective today.
"Google is changing its advertising policy to allow gambling-related advertising to appear against search queries in the UK from 17 October.
Previously, businesses could not advertise any form of online gambling or related websites on Google. The ads will still not be allowed on Google sites outside the UK.
UK companies registered with the Gambling Commission will be able to target text-based ads to users in England, Scotland and Wales. Non-UK advertisers based within the European Economic Area wishing to target Great Britain can do so if they are licensed to advertise gambling in their respective countries."
In AU it does not allow gambling based SEM - but how will long will it uphold this position?
You can be sure if it did it would open up a nice revenue stream ...