The latest IAB/PWC figures are out and the sentiment is very positive.
In Q3 of 2008, total online spend on advertising was $451m - up 30% YOY (from $348m Q3 2007) and up 9% on Q2 2008.
All categories contributed to the growth, Display, Classifieds and Search. Display was up 29% YOY, Search 33% YOY and Classifieds up 25% YOY.
When you look at quarter on quarter growth the picture is a little different.
Search was up 9% Q2 to Q3 to $212m for Q3. Display was up 10% to 126m. Classifieds was only up 2% Q2 oto Q3 to 114m.
For display advertising these quarter on quarter figures are a triumph. It outpaced the market in terms of growth, gaining ground on search for the first time in a long time.
For classifieds it signals the start of more bad news to come. Seek today forecast zero profit growth for this fiscal year and the next 6-12 months will hit the main classifieds operators hard as the job, auto and real estate markets flatline.
Display was definitely helped by the Olympics falling into Q3 2008, and was given a kick by some solid and encouraging improvements within the Automotive, Media and Real Estate sectors, alongside strong increases spend wise from the mainstays - Finance, Technology/Telco and Travel.
This report also broke out segments within categories - allowing those who use it to get a better idea of how specific areas such as Music, Home Loans, Gaming, Beverages etc went.
On that note, the music industry definitely need a swift kick up the arse with their online investment - the ENTIRE industry only spent 365k on digital in Q3.
All in all, very encouraging results for the digital advertising world. Q4 will be interesting - publishers seem to be scrambling a little but this is a probably a result of overzealous revenue targeting rather than the bottom dropping out of the market.
2009 - who knows what it will hold ... if I was a Sales Director I'd make sure I was extremely cautious on Q3 09 in terms of YOY growth ... I'd also be somewhat concerned that the big 4 categories for online display spend - finance, automotive, tech and travel are copping a bit of a battering already as a result of a sluggish economic climate. Can they maintain the same spend levels in terms of dollar amount they invested in 08 in 09, let alone increase them?
Thankyou to Patty Keegan for supplying me with this report today.
Showing posts with label seek. Show all posts
Showing posts with label seek. Show all posts
Friday, November 7, 2008
Wednesday, September 10, 2008
Online employment classified distribution heats up
Was reading today that Seek and Yahoo!7 have re-married after 3 years of Yahoo! eloping with Fairfax's MyCareer offering.
Seek and Yahoo! were strong partners - Seek was Yahoo!'s first investment outside of the US - and the 2 enjoyed a mutually beneficial classified distribution arrangement up until the end of 2005 when Yahoo! migrated all classifieds deals over to Fairfax.
Now they're back in bed - and talking up a joint website (which I imagine is Seek's engine and backend with a Yahoo! top and tail frame job)
Full article - http://www.smartcompany.com.au/Free-Articles/The-Briefing/20080910-SEEK-and-Yahoo7-launch-jobs-partnership.html
For Yahoo! this is a good source of revenue. You'd estimate there's probably around $1m to be gained yearly dependant on the commercials. Plus they are aligning with the market leader, which is ideal.
Also saw that News's Careerone and Ebay have launched a similar distribution initiative called ebay jobs. The combination seems very odd to me - who goes to ebay to look for work?
http://www.smartcompany.com.au/Free-Articles/The-Briefing/20080822-News-Corp-and-eBay-launch-new-jobs-site.html
I guess it's a win/win. Ebay will getting paid based on the traffic it can deliver to careerone. Careerone is hoping that distribution across ebay's mega base audience gives them incremental traffic - traffic they can use to justify their charges to job advertisers. Despite some additional revenue for ebay (which they are under pressure to generate), I don't see the upside for ebay nor the benefit for their users.
The classifieds space is ultra competitive - so these deals, whilst they seem a little odd - come at a premium as each of the main players wants desperately to increase their base usage.
Seek and Yahoo! were strong partners - Seek was Yahoo!'s first investment outside of the US - and the 2 enjoyed a mutually beneficial classified distribution arrangement up until the end of 2005 when Yahoo! migrated all classifieds deals over to Fairfax.
Now they're back in bed - and talking up a joint website (which I imagine is Seek's engine and backend with a Yahoo! top and tail frame job)
Full article - http://www.smartcompany.com.au/Free-Articles/The-Briefing/20080910-SEEK-and-Yahoo7-launch-jobs-partnership.html
For Yahoo! this is a good source of revenue. You'd estimate there's probably around $1m to be gained yearly dependant on the commercials. Plus they are aligning with the market leader, which is ideal.
Also saw that News's Careerone and Ebay have launched a similar distribution initiative called ebay jobs. The combination seems very odd to me - who goes to ebay to look for work?
http://www.smartcompany.com.au/Free-Articles/The-Briefing/20080822-News-Corp-and-eBay-launch-new-jobs-site.html
I guess it's a win/win. Ebay will getting paid based on the traffic it can deliver to careerone. Careerone is hoping that distribution across ebay's mega base audience gives them incremental traffic - traffic they can use to justify their charges to job advertisers. Despite some additional revenue for ebay (which they are under pressure to generate), I don't see the upside for ebay nor the benefit for their users.
The classifieds space is ultra competitive - so these deals, whilst they seem a little odd - come at a premium as each of the main players wants desperately to increase their base usage.
Wednesday, June 11, 2008
Interviewing the interviewer - glassdoor.com
Thanks to Techcrunch (www.techcrunch.com) for the heads up.
Out of California a site called www.glassdoor.com has launched. It's getting attention so far as it gives the user an insight into what staff at companies such as Yahoo!, Google and Apple are getting paid - from Marketing Directors to Engineers, Adops etc ...
How does it work? Well - it relies on users to post their salaries, experiences, opinions on management and more. It is what Techcrunch has called a 'give to get' model ... ie, you can find out more info on salaries etc at other companies, but you must disclose your salary, employer etc.
The site has satisfaction ratings for companies as well - Google is currently at 4.2 ... and some of these ratings are substantiated with detailed reviews.
The revenue model is about targeted advertising around content (ie for job seekers) as well as compiling the data and selling it to HR types. Traffic wise the site is pretty low - now - but given the attention it's gotten through the tech blogs, twitter and digg this week this should change.
I think glassdoor starts to explore an interesting area - allowing potential employees to research their prospective employers.
Think about it - when you apply for a job the whole experience is reasonably one sided. You are asked to provide a detailed CV, go through an interview process and supply references. It makes sense - an employer wants to make sure you are the right candidate and needs to be diligent research wise to ensure they employ the right person.
Trouble is, the employee doesn't have the same opportunity. Sure, Google is good for research but it's not THAT GOOD that it will tell you anything particularly meaningful about your employer and specifically the environment/department you are about to enter. For the employee a lot of the decision making (beyond initial research about the company, clients etc) is based off a gut feeling. Rarely would you meet your co-workers, team ... get an idea of the management capabilities, internal feelings regarding the corporate direction ... or get an idea of a fair and accurate market rate for your skills.
Yet these are all areas the employer can research reasonably easily.
It could also help people when dealing with recruiters.
Glassdoor can help improve the balance. It is tapping into what the web does best - distributes information and sparks discussion. To borrow from the late Don Chipp - it could 'keep the bastards honest' and in doing so empower both employees and great employers.
Imagine seek.com.au with some of Glassdoor's functionality - powerful huh! Adds another dimension to the job hunting equation.
Glassdoor's pitch to employers: "With Glassdoor.com, your employees — as well as prospective recruits, investors, media, analysts and even customers — can see real-time feedback on employee satisfaction, compensation, and leadership. Although this might feel a bit uncomfortable at first, we think offering more transparency will have far-reaching benefits for everyone involved. "
Out of California a site called www.glassdoor.com has launched. It's getting attention so far as it gives the user an insight into what staff at companies such as Yahoo!, Google and Apple are getting paid - from Marketing Directors to Engineers, Adops etc ...
How does it work? Well - it relies on users to post their salaries, experiences, opinions on management and more. It is what Techcrunch has called a 'give to get' model ... ie, you can find out more info on salaries etc at other companies, but you must disclose your salary, employer etc.
The site has satisfaction ratings for companies as well - Google is currently at 4.2 ... and some of these ratings are substantiated with detailed reviews.
The revenue model is about targeted advertising around content (ie for job seekers) as well as compiling the data and selling it to HR types. Traffic wise the site is pretty low - now - but given the attention it's gotten through the tech blogs, twitter and digg this week this should change.
I think glassdoor starts to explore an interesting area - allowing potential employees to research their prospective employers.
Think about it - when you apply for a job the whole experience is reasonably one sided. You are asked to provide a detailed CV, go through an interview process and supply references. It makes sense - an employer wants to make sure you are the right candidate and needs to be diligent research wise to ensure they employ the right person.
Trouble is, the employee doesn't have the same opportunity. Sure, Google is good for research but it's not THAT GOOD that it will tell you anything particularly meaningful about your employer and specifically the environment/department you are about to enter. For the employee a lot of the decision making (beyond initial research about the company, clients etc) is based off a gut feeling. Rarely would you meet your co-workers, team ... get an idea of the management capabilities, internal feelings regarding the corporate direction ... or get an idea of a fair and accurate market rate for your skills.
Yet these are all areas the employer can research reasonably easily.
It could also help people when dealing with recruiters.
Glassdoor can help improve the balance. It is tapping into what the web does best - distributes information and sparks discussion. To borrow from the late Don Chipp - it could 'keep the bastards honest' and in doing so empower both employees and great employers.
Imagine seek.com.au with some of Glassdoor's functionality - powerful huh! Adds another dimension to the job hunting equation.
Glassdoor's pitch to employers: "With Glassdoor.com, your employees — as well as prospective recruits, investors, media, analysts and even customers — can see real-time feedback on employee satisfaction, compensation, and leadership. Although this might feel a bit uncomfortable at first, we think offering more transparency will have far-reaching benefits for everyone involved. "
Wednesday, January 23, 2008
Seek embraces YouTube
From AdNews
"Leading employment classifieds website Seek has expanded its advertising inventory to video ads using YouTube. Employers will now be able to integrate YouTube video in job adverts and company profiles on Seek. "Seek video ads give advertisers more scope to showcase things that appeal to jobseekers such as lifestyle and workplace culture, and massively increase the volume of information they impart to jobseekers about the opportunity on offer," said product director Carey Eaton."
Great idea - more evidence of Google's functional suite seemingly being everywhere in 08.
"Leading employment classifieds website Seek has expanded its advertising inventory to video ads using YouTube. Employers will now be able to integrate YouTube video in job adverts and company profiles on Seek. "Seek video ads give advertisers more scope to showcase things that appeal to jobseekers such as lifestyle and workplace culture, and massively increase the volume of information they impart to jobseekers about the opportunity on offer," said product director Carey Eaton."
Great idea - more evidence of Google's functional suite seemingly being everywhere in 08.
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