Was reading today that Seek and Yahoo!7 have re-married after 3 years of Yahoo! eloping with Fairfax's MyCareer offering.
Seek and Yahoo! were strong partners - Seek was Yahoo!'s first investment outside of the US - and the 2 enjoyed a mutually beneficial classified distribution arrangement up until the end of 2005 when Yahoo! migrated all classifieds deals over to Fairfax.
Now they're back in bed - and talking up a joint website (which I imagine is Seek's engine and backend with a Yahoo! top and tail frame job)
Full article -
http://www.smartcompany.com.au/Free-Articles/The-Briefing/20080910-SEEK-and-Yahoo7-launch-jobs-partnership.htmlFor Yahoo! this is a good source of revenue. You'd estimate there's probably around $1m to be gained yearly dependant on the commercials. Plus they are aligning with the market leader, which is ideal.
Also saw that News's Careerone and Ebay have launched a similar distribution initiative called ebay jobs. The combination seems very odd to me - who goes to ebay to look for work?
http://www.smartcompany.com.au/Free-Articles/The-Briefing/20080822-News-Corp-and-eBay-launch-new-jobs-site.htmlI guess it's a win/win. Ebay will getting paid based on the traffic it can deliver to careerone. Careerone is hoping that distribution across ebay's mega base audience gives them incremental traffic - traffic they can use to justify their charges to job advertisers. Despite some additional revenue for ebay (which they are under pressure to generate), I don't see the upside for ebay nor the benefit for their users.
The classifieds space is ultra competitive - so these deals, whilst they seem a little odd - come at a premium as each of the main players wants desperately to increase their base usage.