From http://www.marketingmag.com.au/case_studies/view/in-the-spotlight-bebo-170
"Within six months we’ll be the largest social networking site in Australia.” Bebo’s Jim Scheinman at the ad:tech conference in February this year.
Whilst there's nothing better than a bit of blow in foreign exec optimism to get the media excited, I wonder how Schienman would be feeling about Bebo's current position in AU.
In July Bebo was at 719,000 users according to Nielsen Netview. Myspace was at 2.6m people. Facebook 3.4m.
Showing posts with label myspace. Show all posts
Showing posts with label myspace. Show all posts
Tuesday, September 2, 2008
Wednesday, August 6, 2008
Tuesday, July 22, 2008
Myspace local shake up
B&T is reporting that myspace local VP Rebekah Horne has been given the big task of heading up Myspace's UK and Europe operations.
http://www.bandt.com.au/news/E1/0C0588E1.asp
Congrats to Rebekah. It's great to see local operators being recognised and moved into larger markets. Best of luck.
One really interesting piece I took from the article (aside Horne's move) is the importance of mobile to myspace.
From B&T: "MySpace European executives have forecast that within five years around half of all its traffic will come via the mobile."
Big numbers but they make sense. Personally, I think when mobile really starts to hum it will start to make things like last.fm and pandora make even more sense (check http://adage.com/article?article_id=129741) and move Social Networks from a PC based utility to something that can tap into location and also become like a portable attache.
http://www.bandt.com.au/news/E1/0C0588E1.asp
Congrats to Rebekah. It's great to see local operators being recognised and moved into larger markets. Best of luck.
One really interesting piece I took from the article (aside Horne's move) is the importance of mobile to myspace.
From B&T: "MySpace European executives have forecast that within five years around half of all its traffic will come via the mobile."
Big numbers but they make sense. Personally, I think when mobile really starts to hum it will start to make things like last.fm and pandora make even more sense (check http://adage.com/article?article_id=129741) and move Social Networks from a PC based utility to something that can tap into location and also become like a portable attache.
Monday, June 30, 2008
Cartier on myspace
http://www.myspace.com/lovebycartier
Interesting.
Good to see them embrace digital but it seems to miss the mark for me.
Interesting.
Good to see them embrace digital but it seems to miss the mark for me.
Monday, June 23, 2008
Arrington tries to create a model to value social networks
Michael Arrington of Techcrunch has come up with a model to try and value social networks
http://www.techcrunch.com/2008/06/23/modeling-the-real-market-value-of-social-networks/
It involves looking closer at where each of the main networks has usage numbers and looking at the average Internet advertising spend per user in each of those territories (ie a valuation based on where your numbers are strong and if the market is bouyant in those areas)
He does admit the model is somewhat flawed as the modelling is based on some one dimensional data ... but he still pushes it through.
Personally I think he has ballsed this one up. I love Arrington and read his work religiously ... but this is way off mark.
It assumes:
1) Social Networks are an effective place to place display advertising. (unproven)
2) It assumes advertisers value eyeballs over anything else (they don't)
3) It doesn't take into consideration how people are using each network and the advertising contexts each offers (ie Linked In is fantastic for a higher yield C suite target in a relevant environment, whereas myspace has a load of 14-17 males which can be reached elsewhere)
4) Unique audience (ie eyeballs they have that are tough to find elsewhere)
5) Engagement (Unique Browsers combined with page views combined with time spent and repeat traffic)
6) Growth (where is it coming from - what areas, what demos?)
Personally, neither myspace or Facebook are doing a particularly good job of bringing in money. They are both probably the largest single sellers of remnant cheap inventory and in doing so are doing a great job of devaluing their audience. I don't think this is just limited to Australia either, as the consensus amongst the marketers at Ad:Tech SF seemed to be the same. Yes they have shedloads of users, but that offers them minimal advantage because this doesn't alone appeal to advertisers.
These hypothetical valuations are nice and make for interesting reading - but they completely miss the mark. The challenge for FB and myspace isn't just finding the killer application, it's finding the killer spin that brings in the advertising dollars they want more than anything.
http://www.techcrunch.com/2008/06/23/modeling-the-real-market-value-of-social-networks/
It involves looking closer at where each of the main networks has usage numbers and looking at the average Internet advertising spend per user in each of those territories (ie a valuation based on where your numbers are strong and if the market is bouyant in those areas)
He does admit the model is somewhat flawed as the modelling is based on some one dimensional data ... but he still pushes it through.
Personally I think he has ballsed this one up. I love Arrington and read his work religiously ... but this is way off mark.
It assumes:
1) Social Networks are an effective place to place display advertising. (unproven)
2) It assumes advertisers value eyeballs over anything else (they don't)
3) It doesn't take into consideration how people are using each network and the advertising contexts each offers (ie Linked In is fantastic for a higher yield C suite target in a relevant environment, whereas myspace has a load of 14-17 males which can be reached elsewhere)
4) Unique audience (ie eyeballs they have that are tough to find elsewhere)
5) Engagement (Unique Browsers combined with page views combined with time spent and repeat traffic)
6) Growth (where is it coming from - what areas, what demos?)
Personally, neither myspace or Facebook are doing a particularly good job of bringing in money. They are both probably the largest single sellers of remnant cheap inventory and in doing so are doing a great job of devaluing their audience. I don't think this is just limited to Australia either, as the consensus amongst the marketers at Ad:Tech SF seemed to be the same. Yes they have shedloads of users, but that offers them minimal advantage because this doesn't alone appeal to advertisers.
These hypothetical valuations are nice and make for interesting reading - but they completely miss the mark. The challenge for FB and myspace isn't just finding the killer application, it's finding the killer spin that brings in the advertising dollars they want more than anything.
Friday, June 13, 2008
Facebook passes Myspace globally
Techcrunch is reporting that Facebook now has more global users than myspace - http://www.techcrunch.com/2008/06/12/facebook-no-longer-the-second-largest-social-network/
Both are now sitting at 115m unique users worldwide.
The majority of Facebook's huge growth is coming from outside of the US - where myspace and Facebook are growing at a similar rate.
From the article: "Facebook added 75 million monthly uniques over the last twelve month, but just 13 million of those visitors are located in the U.S. MySpace added 5 million U.S. uniques during that period - at this rate it will take 4+ years for Facebook to catch up to MySpace in the U.S. market."
Myspace is fighting back with a redesign that is set to drop sometime soon, seeing the site remove a lot of the clutter and become a cleaner platform. They have also actively courted the developer community to bring some innovation to the site through third party apps ... a strategy well executed by Facebook.
Both are now sitting at 115m unique users worldwide.
The majority of Facebook's huge growth is coming from outside of the US - where myspace and Facebook are growing at a similar rate.
From the article: "Facebook added 75 million monthly uniques over the last twelve month, but just 13 million of those visitors are located in the U.S. MySpace added 5 million U.S. uniques during that period - at this rate it will take 4+ years for Facebook to catch up to MySpace in the U.S. market."
Myspace is fighting back with a redesign that is set to drop sometime soon, seeing the site remove a lot of the clutter and become a cleaner platform. They have also actively courted the developer community to bring some innovation to the site through third party apps ... a strategy well executed by Facebook.
Tuesday, May 20, 2008
Facebook passes Myspace in AU for first time
April Neilsen numbers are out and Facebook has passed Myspace in terms of usage.
Facebook: 2.646m users
Myspace: 2.623m users
Source: Neilsen Netview, April 2008
Myspace has shed over 380,000 users in the past 5 months.
Facebook: 2.646m users
Myspace: 2.623m users
Source: Neilsen Netview, April 2008
Myspace has shed over 380,000 users in the past 5 months.
Sunday, March 23, 2008
Billy Bragg: "Social Networks want the use of our music without having to pay for it"
From the NY Times via TechCrunch
"The claim that sites such as MySpace and Bebo are doing us a favor by promoting our work is disingenuous. Radio stations also promote our work, but they pay us a royalty that recognizes our contribution to their business. Why should that not apply to the Internet, too?"
So says Billy Bragg who is asking the founders of Bebo - where is a slice of the $850m USD pie for the musicians who drove traffic to your site.
Bragg has contributed this article - http://www.nytimes.com/2008/03/22/opinion/22bragg.html?_r=1&ex=1363924800&en=ba1c862ef4fc894c&ei=5088&partner=rssnyt&emc=rss&oref=slogin - to the NY Times which calls for more formal definitions of artists IP rights through emerging digital platforms.
The radio analogy isn't a bad one - I always assumed the social networks would pay some sort of royalty per play of an artists steam - however it seems that they don't.
I put this hypothetical situation out there - imagine tomorrow all of the bands/artists/musicians etc who were on myspace shut down their pages - I wonder what it would do to their bottom line and revenues ...
I have never liked Billy Bragg as a performer but he is completely on the money here.
"The claim that sites such as MySpace and Bebo are doing us a favor by promoting our work is disingenuous. Radio stations also promote our work, but they pay us a royalty that recognizes our contribution to their business. Why should that not apply to the Internet, too?"
So says Billy Bragg who is asking the founders of Bebo - where is a slice of the $850m USD pie for the musicians who drove traffic to your site.
Bragg has contributed this article - http://www.nytimes.com/2008/03/22/opinion/22bragg.html?_r=1&ex=1363924800&en=ba1c862ef4fc894c&ei=5088&partner=rssnyt&emc=rss&oref=slogin - to the NY Times which calls for more formal definitions of artists IP rights through emerging digital platforms.
The radio analogy isn't a bad one - I always assumed the social networks would pay some sort of royalty per play of an artists steam - however it seems that they don't.
I put this hypothetical situation out there - imagine tomorrow all of the bands/artists/musicians etc who were on myspace shut down their pages - I wonder what it would do to their bottom line and revenues ...
I have never liked Billy Bragg as a performer but he is completely on the money here.
Monday, March 17, 2008
What is up with Yahoo!7 search?
Checking the latest Neilsen Netview numbers Yahoo!7 search is down 27% year on year ... surely an issue given it was given a strong push in January during the Oz Open and has been promoted heavily during key Network 7 programs in February.
Search
February 08: 1,231,000
February 07: 1,680,000
Source: Neilsen Netview, February 2008
Their ATL activity to push their Mail property has seen a modest 1,000 new users year on year (February 07 to February 08) currently sitting at 1,438,000 users. Over the same time the 'Email' category has added 301,000 users.
Mail:
February 08: 1,438,000
February 07: 1,437,000
The question must be raised on why this activity isn't generating results. Both the Y!7 search and Mail products are strong and robust services - so why aren't they being taken up. Mail wise there was a push to offer users a new domain (and the opportunity to get a new address) ... but the numbers don't seem to indicate this is adding additional users.
In other Neilsen news ... both myspace and Facebook saw month on month declines for February 08 - however when you factor in that February had 2 less days than a 'normal' month the drops are really cancelled out.
Social Networks February 08
Myspace: 2,662.000
Facebook: 2,377,000
Bebo: 629,000
Search
February 08: 1,231,000
February 07: 1,680,000
Source: Neilsen Netview, February 2008
Their ATL activity to push their Mail property has seen a modest 1,000 new users year on year (February 07 to February 08) currently sitting at 1,438,000 users. Over the same time the 'Email' category has added 301,000 users.
Mail:
February 08: 1,438,000
February 07: 1,437,000
The question must be raised on why this activity isn't generating results. Both the Y!7 search and Mail products are strong and robust services - so why aren't they being taken up. Mail wise there was a push to offer users a new domain (and the opportunity to get a new address) ... but the numbers don't seem to indicate this is adding additional users.
In other Neilsen news ... both myspace and Facebook saw month on month declines for February 08 - however when you factor in that February had 2 less days than a 'normal' month the drops are really cancelled out.
Social Networks February 08
Myspace: 2,662.000
Facebook: 2,377,000
Bebo: 629,000
Tuesday, March 4, 2008
Social Media here to stay: Executive Director of 'Thanks for the Add' to be appointed
So social networks are here to stay says a new report from TNS Media Intelligence/Cymfony out of the US. They even say it is a facet of the marcomms mix that needs to be overseen by senior execs in a specialised manner.
"In the survey of 71 marketing professionals in the U.S., Canada, France and the U.K., not even one respondent saw social media as a passing fad. Approximately a fifth (21.1 percent) said it was worth monitoring at the staff level but "should not absorb significant resources," while nearly half (49.3 percent) said it should be monitored at the executive level and receive significant resources. Another 29.6 percent called it a "revolutionary new opportunity that must be grasped with a sense of urgency." The U.S. had a higher concentration of exuberance, with 45 percent of respondents calling social media revolutionary. " - http://www.clickz.com/showPage.html?page=3628607
Well, what does this mean?
It appears the majority consider social media if not essential, revolutionary to a point of urgency.
So what is pushing their buttons?
"Monitoring social media activity for brand and category-related sentiments ranked highest among marketers' priorities for the channel and scored considerably higher than brand awareness and customer loyalty initiatives. Whereas roughly 20 percent said it offered the greatest potential for either increasing loyalty or building awareness, 36.6 percent described it as ideal for "gaining consumer insights."
The first point is really no different to offline media monitoring ... checking media to ensure you are on top of market sentiment and being able to respond accordingly. Utilising it for brand awareness and loyalty doesn't score as well (which would be troubling for some), yet over a third consider it ideal for gaining consumer insights (which is an area neither of the big players have really tapped into which could be a ridiculously large goldmine if executed correctly).
Will we see the major social utilities look to gain insights from consumers and actively monetise these beyond what straight targeting? Will we see social networks and utilities partner with brands (ie really partner, not just sell inventory and some production) to allow them to truly understand their audience and connect with them in a meaningful way?
Lets not forget these are o/s stats - I would wonder what the data would look like locally. Still, promising news for the social media gang.
"In the survey of 71 marketing professionals in the U.S., Canada, France and the U.K., not even one respondent saw social media as a passing fad. Approximately a fifth (21.1 percent) said it was worth monitoring at the staff level but "should not absorb significant resources," while nearly half (49.3 percent) said it should be monitored at the executive level and receive significant resources. Another 29.6 percent called it a "revolutionary new opportunity that must be grasped with a sense of urgency." The U.S. had a higher concentration of exuberance, with 45 percent of respondents calling social media revolutionary. " - http://www.clickz.com/showPage.html?page=3628607
Well, what does this mean?
It appears the majority consider social media if not essential, revolutionary to a point of urgency.
So what is pushing their buttons?
"Monitoring social media activity for brand and category-related sentiments ranked highest among marketers' priorities for the channel and scored considerably higher than brand awareness and customer loyalty initiatives. Whereas roughly 20 percent said it offered the greatest potential for either increasing loyalty or building awareness, 36.6 percent described it as ideal for "gaining consumer insights."
The first point is really no different to offline media monitoring ... checking media to ensure you are on top of market sentiment and being able to respond accordingly. Utilising it for brand awareness and loyalty doesn't score as well (which would be troubling for some), yet over a third consider it ideal for gaining consumer insights (which is an area neither of the big players have really tapped into which could be a ridiculously large goldmine if executed correctly).
Will we see the major social utilities look to gain insights from consumers and actively monetise these beyond what straight targeting? Will we see social networks and utilities partner with brands (ie really partner, not just sell inventory and some production) to allow them to truly understand their audience and connect with them in a meaningful way?
Lets not forget these are o/s stats - I would wonder what the data would look like locally. Still, promising news for the social media gang.
Friday, February 15, 2008
Feb: Social Networks plateau
Interesting stats on the state of Social Networking sites.
For the second straight month both Facebook and Myspace have not seen growth in user numbers. For January, Myspace had 2.93m users (down 2.5% on December) and Facebook had 2.51m (up 0.7%). The category as a whole (which includes Bebo, Blogger etc) was flat at just under 6.5m.
In January, Bebo lost just under 7% of its audience, with 700,000 unique users (down from 750,000). It is interesting to note that in the past 12 months Bebo has seen modest growth at best, adding 198,000 users
In terms of engagement between Facebook and myspace the two are reasonably on par. Myspace users spend 1 hour 29 mins on the site and visit on average 8.84 times; Facebook users spend 1 hour 12 minutes on the site and visit on average 7.48.
Whilst these social networks are all the rage, it's important to actually look at the data behind them. And the data tells a pretty clear story.
Usage is flat. Myspace has essentially remained stagnant in UBs for 7 months despite adding a heap of new channels. Facebook has gone from extreme growth to none in a very short amount of time. Bebo hasn't made a splash despite local operations and an alliance with Yahoo!
Engagement is stagnant. Users are not spending increasing time on these properties ... I think the people behind them need to try a little harder to keep these users engaged and on board ...
This phenomenon is also happening in the US ... see here (http://creativecapital.wordpress.com/category/its-official-us-social-networking-sites-see-slow-down/) that shows that myspace's issues here may just be the start (in the US it is experiencing a decline in engagement).
Saturday, February 9, 2008
Revenue heat on social networking and video sites
One trend we're seeing in 08 is closer scrutiny on social networking and video sites to start generating the revenue expected of them when their parents outlayed big dollars to acquire them.
Business Week featured this article this week - http://www.businessweek.com/magazine/content/08_07/b4071054390809.htm
WSJ covered a similar issue here - http://online.wsj.com/article/SB120217154978142763.html?mod=hpp_us_whats_news
Mediapost covered it as well in their Thursday eDM - 'The Past Repeats Itself: Social Media Needs advertising'.
Obviously this isn't a new issue - social networks and video sites have struggled since day 1 to monetise the hype and eyeballs surrounding them ... and in many ways it's been a case of build it and they will come ... or more to the point, spend the money and we'll work out a way to make it profitable sometime in the future.
The Business Week article raises a few key areas (mainly around social networking but also applicable to video sites too)
- Slowing growth on social networks
- Declining response to advertising - lower CTRs
- Google are struggling to generate the revenue required out of their myspace search distro deal - Google's Brin: "I don't think we have the killer, best way to advertise and monetize social networks yet."
If these issues are hitting the States - you have to wonder why the reverberations will hit locally ... AU is probably at best 3 years behind the states and Fox already have reasonable staff levels locally selling the dream of myspace.
For me, the main issues around these properties are
- targeting sophistication. Yes, a lot is talked up around the ways you can target on these sites but very little follow through is shown. It may be novel that I can target 21 year old males who live 15km from the city and enjoy The presents and drive an 83 honda civic but how can I use this to satisfy a business objective.
- low response. We're talking very low ... but the story isn't all bad. However it could get worse if the networks response to lower revenue is more ads per page
- the networks have done a poor job of connecting advertisers and users ... they talk up the idea of UGC and 2 way brand dialogue but it is not being faciliated. No one knows these networks more than the networks themselves, right?
- Social Networks are like accessories - Facebook and MySpace are no different from the nightclub/bar that is the coolest thing in the world in 07 but completely passe in 08. Messenger and Mail are utilities - they don't profess to be cool ... they simply help you do something. Facebook has done a better job of being neutral - Myspace has intentionally aligned itself with culture/fashion/music/movie brands/bands etc and tried to leverage this as 'cool'. Which approach will work?
- For video in particular - what is the advertising model? It doesn't seem to be pre-rolls anymore ... and overlays are being talked up but there's little evidence that shows these will not be as intrusive and annoying. It's been almost 5 years since video was hailed as the next big thing ... you have to wonder if it can be the next big revenue thing.
- With YouTube, I wonder whether if, in isolation, it can handle advertising beyond cheap med rec's? Amazing site, great useability, huge numbers ... but would overlays, brand channels, targeting etc be accepted?
Anyway, I'm all for the pressure that's being placed on these sites through the media and stakeholders. More pressure means more actions, which ideally means better ad products and better client solutions.
Business Week featured this article this week - http://www.businessweek.com/magazine/content/08_07/b4071054390809.htm
WSJ covered a similar issue here - http://online.wsj.com/article/SB120217154978142763.html?mod=hpp_us_whats_news
Mediapost covered it as well in their Thursday eDM - 'The Past Repeats Itself: Social Media Needs advertising'.
Obviously this isn't a new issue - social networks and video sites have struggled since day 1 to monetise the hype and eyeballs surrounding them ... and in many ways it's been a case of build it and they will come ... or more to the point, spend the money and we'll work out a way to make it profitable sometime in the future.
The Business Week article raises a few key areas (mainly around social networking but also applicable to video sites too)
- Slowing growth on social networks
- Declining response to advertising - lower CTRs
- Google are struggling to generate the revenue required out of their myspace search distro deal - Google's Brin: "I don't think we have the killer, best way to advertise and monetize social networks yet."
If these issues are hitting the States - you have to wonder why the reverberations will hit locally ... AU is probably at best 3 years behind the states and Fox already have reasonable staff levels locally selling the dream of myspace.
For me, the main issues around these properties are
- targeting sophistication. Yes, a lot is talked up around the ways you can target on these sites but very little follow through is shown. It may be novel that I can target 21 year old males who live 15km from the city and enjoy The presents and drive an 83 honda civic but how can I use this to satisfy a business objective.
- low response. We're talking very low ... but the story isn't all bad. However it could get worse if the networks response to lower revenue is more ads per page
- the networks have done a poor job of connecting advertisers and users ... they talk up the idea of UGC and 2 way brand dialogue but it is not being faciliated. No one knows these networks more than the networks themselves, right?
- Social Networks are like accessories - Facebook and MySpace are no different from the nightclub/bar that is the coolest thing in the world in 07 but completely passe in 08. Messenger and Mail are utilities - they don't profess to be cool ... they simply help you do something. Facebook has done a better job of being neutral - Myspace has intentionally aligned itself with culture/fashion/music/movie brands/bands etc and tried to leverage this as 'cool'. Which approach will work?
- For video in particular - what is the advertising model? It doesn't seem to be pre-rolls anymore ... and overlays are being talked up but there's little evidence that shows these will not be as intrusive and annoying. It's been almost 5 years since video was hailed as the next big thing ... you have to wonder if it can be the next big revenue thing.
- With YouTube, I wonder whether if, in isolation, it can handle advertising beyond cheap med rec's? Amazing site, great useability, huge numbers ... but would overlays, brand channels, targeting etc be accepted?
Anyway, I'm all for the pressure that's being placed on these sites through the media and stakeholders. More pressure means more actions, which ideally means better ad products and better client solutions.
Wednesday, January 30, 2008
Myspace gets their ABC's and their BBC's
Myspace has signed a deal with the ABC and BBC to setup channels for the respective broadcasters on the site.
It's a positive for myspace who get strong, legitimate and LEGAL content on their site. It's unclear what the benefit is for BBC and ABC but it would be reasonably safe to assume there is some royalty and it allows them to monetise their content.
Article here --> http://www.news.com.au/technology/story/0,25642,23101438-5014239,00.html
Myspace have a lot of current distro type deals with content providers (Rip Curl, BBC, ABC, Oyster Magazine) - what is blurry is how these actually help the bottom line of the company as most of the channels are ad free currently.
The overwhelming positive is that it strengthens myspace's position as a provider of great content. Out of all the publishers they have one of the most enviable collections of content - bands, movies, actors, celebrities - they are all on myspace and most treat it as their main digital channel. I think it's a smart move for myspace to diversify their offering to consumers beyond straight profiles and comments.
It will be interesting to see the January Neilsen numbers when they are released Feb 15. Myspace has been flat in terms of audience for the past 2 months and Facebook is gaining quickly. At the same time YouTube continues to rise, with over 3.8m local users (myspace is at just over 3m). This time last year the two sites were very close in terms of monthly unique audience.
Another danger lies in potential revenue hits to myspace from Facebook, whose local advertiser options are quickly becoming more sophisticated and cost effective; and YouTube, who have been introducing some very strong options to the market in the past 6 weeks.
It's a positive for myspace who get strong, legitimate and LEGAL content on their site. It's unclear what the benefit is for BBC and ABC but it would be reasonably safe to assume there is some royalty and it allows them to monetise their content.
Article here --> http://www.news.com.au/technology/story/0,25642,23101438-5014239,00.html
Myspace have a lot of current distro type deals with content providers (Rip Curl, BBC, ABC, Oyster Magazine) - what is blurry is how these actually help the bottom line of the company as most of the channels are ad free currently.
The overwhelming positive is that it strengthens myspace's position as a provider of great content. Out of all the publishers they have one of the most enviable collections of content - bands, movies, actors, celebrities - they are all on myspace and most treat it as their main digital channel. I think it's a smart move for myspace to diversify their offering to consumers beyond straight profiles and comments.
It will be interesting to see the January Neilsen numbers when they are released Feb 15. Myspace has been flat in terms of audience for the past 2 months and Facebook is gaining quickly. At the same time YouTube continues to rise, with over 3.8m local users (myspace is at just over 3m). This time last year the two sites were very close in terms of monthly unique audience.
Another danger lies in potential revenue hits to myspace from Facebook, whose local advertiser options are quickly becoming more sophisticated and cost effective; and YouTube, who have been introducing some very strong options to the market in the past 6 weeks.
Monday, January 21, 2008
Soulja Boy - viral visionary
I'm sure most people with Channel V have seen the new Soulja Boy video - Crank That.
It's straight southern rap - half time beats, lots of hoots and diet crunk beats ... not my thing personally but it's definitely all over the screens.
Watch the video here -->http://au.youtube.com/watch?v=vum3qgoh0x4 (blogger won't let me embed for some reason)
Now Soulja Boy is a great example of an artist who knows how to use new media channels - he is all over youtube, myspace, mobile downloads, messenger etc and in the process has generated some astonishing statistics.
We're talking:
- Over 30m myspace profile views.
- Over 29m streams of Crank That on youtube alone
- Over 52k subscribers to his youtube
- Over 3m single downloads of Crank That (never before done)
- Over 3m ringtone downloads
If you're looking for advice on effective distribution of content using digital channels, maybe speak to this 17 year old.
It's straight southern rap - half time beats, lots of hoots and diet crunk beats ... not my thing personally but it's definitely all over the screens.
Watch the video here -->http://au.youtube.com/watch?v=vum3qgoh0x4 (blogger won't let me embed for some reason)
Now Soulja Boy is a great example of an artist who knows how to use new media channels - he is all over youtube, myspace, mobile downloads, messenger etc and in the process has generated some astonishing statistics.
We're talking:
- Over 30m myspace profile views.
- Over 29m streams of Crank That on youtube alone
- Over 52k subscribers to his youtube
- Over 3m single downloads of Crank That (never before done)
- Over 3m ringtone downloads
If you're looking for advice on effective distribution of content using digital channels, maybe speak to this 17 year old.
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