Times up for the 20% rebate?

Lara Sinclair has written an article in todays Australian that finally documents what has been going on for years - some agencies are demanding 20% commission rebates from publishers.

http://www.theaustralian.news.com.au/business/story/0,28124,24520533-7582,00.html

"The warning comes as media agency Initiative has introduced a so-called "preferred partnership" scheme under which some internet publishers and online advertising networks are being asked to pay them a 20 per cent commission to become a favoured supplier.

But even as some media agencies -- including Emitch, the digital arm of the Mitchell Communications Group and Toyota's dedicated media agency the Media Store -- charge more than the standard 10 per cent commission, internet publishers are pushing back. "

The big question remains - are these higher that 10% rebate savings being pushed back to the client and/or being disclosed?

It's also interesting to see the publishers being so vocal about the issue - which was in the past an unspoken inconvenience - especially in regards to emitch and The Media Store. Wonder if they'll cop any blowback from these two.