John Battelle has an interesting piece about Google Ad Planner on his blog - http://battellemedia.com/archives/004574.php#comments
"The strong bias toward Google network sites is suspicious."
The article is about inconsistencies between the Ad Planner data and Comscore data for the same sites, claiming that Google is potentially favouring sites on their own Ad Network.
"In short: If you were a media planner using Google Ad Planner, and you were looking for larger sites, you would be led to sites that are running Google AdSense, on average, over sites that do not. Net net: This data indicates that Google Ad Planner pushes ad dollars to Google sites over non-Google sites."
I have signed up to the Ad Planner beta in AU and plan to give it a solid test to see how it performs and whether it has potential for agencies. Right now I am suspicious ... a publisher (which Google is more of than not) running audience measurement doesn't sit too well ... but at the same time the Nielsen and Morgan tools are so bad I'm open to alternatives.
Showing posts with label Roy Morgan. Show all posts
Showing posts with label Roy Morgan. Show all posts
Monday, August 18, 2008
Wednesday, April 2, 2008
Nielsen and Morgan face off regarding online measurement
Roy Morgan has launched an attack on Nielsen, specifically citing the latest 2007 Internet and Technology Report has inaccurate.
William Burlace from Roy Morgan told Ad News: ""The Internet is being used more often and by more people. However, to say the Internet is the number one media for Australians . . . is just wrong."
Basically the Morgan and Nielsen figures seem to tell different stories - it's difficult to take any side. Personally it's interesting Morgan is defending it's online measurement when generally it's hit and miss anin terms of depth and relevancy of measurement.
Tony Marlow from Neilsen had this to say to AdNews: "The key objective of the Internet & Technology Report is to provide a reliable comparison of Australians’ attitudes and behaviours surrounding various media and this report is highly effective in this regard. It is in this vein that it is crucial for content publishers across all media as well as their advertisers to understand that the internet is playing an increasingly large role in the lives of the vast majority of Australians and the media time metrics we provide use a consistent comparison across the media measured and we stand by that information,"
AdNews article here (sub. required) - http://www.adnews.com.au/News.cfm?NewsId=4482
William Burlace from Roy Morgan told Ad News: ""The Internet is being used more often and by more people. However, to say the Internet is the number one media for Australians . . . is just wrong."
Basically the Morgan and Nielsen figures seem to tell different stories - it's difficult to take any side. Personally it's interesting Morgan is defending it's online measurement when generally it's hit and miss anin terms of depth and relevancy of measurement.
Tony Marlow from Neilsen had this to say to AdNews: "The key objective of the Internet & Technology Report is to provide a reliable comparison of Australians’ attitudes and behaviours surrounding various media and this report is highly effective in this regard. It is in this vein that it is crucial for content publishers across all media as well as their advertisers to understand that the internet is playing an increasingly large role in the lives of the vast majority of Australians and the media time metrics we provide use a consistent comparison across the media measured and we stand by that information,"
AdNews article here (sub. required) - http://www.adnews.com.au/News.cfm?NewsId=4482
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