Give him/her one of these ..... http://www.flickr.com/photos/briansolis/2735401175/
It's one of those diagrams that the intends to make things seem really easy but confuses the hell out of anyone not immersed in digital.
Found this at Ross Dawson's blog (which I read weekly and generally enjoy) - have to disagree with him that these are great. I think diagrams like this keep digital in the too hard basket for marketers struggling to keep on top of an already full workload.
http://rossdawsonblog.com/weblog/archives/2008/08/four_great_visu.html
Yes, I am aware that these potentially weren't intended for marketers ... but at the end of the day it's generally the marketers that make the decisions of where advertising money goes - be it into 'social media' channels or not.
It's one of those diagrams that the intends to make things seem really easy but confuses the hell out of anyone not immersed in digital.
Found this at Ross Dawson's blog (which I read weekly and generally enjoy) - have to disagree with him that these are great. I think diagrams like this keep digital in the too hard basket for marketers struggling to keep on top of an already full workload.
http://rossdawsonblog.com/weblog/archives/2008/08/four_great_visu.html
Yes, I am aware that these potentially weren't intended for marketers ... but at the end of the day it's generally the marketers that make the decisions of where advertising money goes - be it into 'social media' channels or not.
