tag:blogger.com,1999:blog-8020454196069071721.post8979771381923085507..comments2024-01-24T20:28:57.863+11:00Comments on Ben Shepherd: A Blog About Digital Media: Q4 2008: 4 thought startersBen Shepherdhttp://www.blogger.com/profile/12998469932362658371noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8020454196069071721.post-57144699413545905092008-09-14T18:59:00.000+10:002008-09-14T18:59:00.000+10:00I think one of the reasons for this is most player...I think one of the reasons for this is most players in AU want to be all things to all people - and perhaps their staff don't want to spend their careers being generalists.<BR/><BR/>The magazine industry have been very good at adapting to this model and offering real value (aside the DPS, full page etc they sell) to agencies and clients ... the strength of the specialist in terms of service and extraction.Ben Shepherdhttps://www.blogger.com/profile/12998469932362658371noreply@blogger.comtag:blogger.com,1999:blog-8020454196069071721.post-83673754963757089632008-09-12T09:43:00.000+10:002008-09-12T09:43:00.000+10:00Ben - I like your style!The industry in general (b...Ben - I like your style!<BR/><BR/>The industry in general (but am speaking particularly on publishers, representation houses and long tail sites), are simply finding it incredibly difficult to recruit, train and then importantly, 'retain' good staff to achieve many of the great points you raise.<BR/><BR/>From your blog to the decision makers ears!Unknownhttps://www.blogger.com/profile/17652027189896051442noreply@blogger.com