tag:blogger.com,1999:blog-8020454196069071721.post8367773845239941727..comments2024-01-24T20:28:57.863+11:00Comments on Ben Shepherd: A Blog About Digital Media: Is Twitter another broadcast channel?Ben Shepherdhttp://www.blogger.com/profile/12998469932362658371noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-8020454196069071721.post-83405052616629256512008-10-24T19:17:00.000+11:002008-10-24T19:17:00.000+11:00Yes:http://twitter.com/threebillionYes:<BR/><BR/>http://twitter.com/threebillionthe threebillion projecthttps://www.blogger.com/profile/02956642017229853091noreply@blogger.comtag:blogger.com,1999:blog-8020454196069071721.post-32064674460475020112008-10-23T09:57:00.000+11:002008-10-23T09:57:00.000+11:00You must be using Nielsen products to gauge your s...You must be using Nielsen products to gauge your stats, Ben.Aaronhttps://www.blogger.com/profile/02602625580347510430noreply@blogger.comtag:blogger.com,1999:blog-8020454196069071721.post-52436742403712715582008-10-23T09:38:00.000+11:002008-10-23T09:38:00.000+11:00"I think twitter amplifies the concept of ideas an..."I think twitter amplifies the concept of ideas and attention being tradable commodities"<BR/><BR/>I reckon this is really well said.<BR/><BR/>Julian - agree with you too ... I liken Twitter almost in a sense to RSS as it offers a similar sort of service ... but Twitter has a lot more potential than RSS.<BR/><BR/>Weird thing about twitter is I get very minimal blog traffic from it - which I find weird as the ppl being exposed to my messages have opted in to follow ... so you'd have to think that more than 1% have an interest in it ...Ben Shepherdhttps://www.blogger.com/profile/12998469932362658371noreply@blogger.comtag:blogger.com,1999:blog-8020454196069071721.post-62562628892332867412008-10-22T20:13:00.000+11:002008-10-22T20:13:00.000+11:00I have to agree with Zac and Jye on this one, I th...I have to agree with Zac and Jye on this one, I think that it is down to exactly who you follow. I know for me that it acts as a really good information source. I do not have an RSS reader, I just go off recommendations from people on Twitter. I make sure that I am following the people that are consistenly throwing up good pieces of advice and links. <BR/><BR/>Is this broadcast? Yes. <BR/><BR/>Is it changing the way consumers consume media and gather information? Yes. <BR/><BR/>Should Marketers care about Twitter? HELL YESJulian Colehttps://www.blogger.com/profile/00625810484721605345noreply@blogger.comtag:blogger.com,1999:blog-8020454196069071721.post-51914321683578744932008-10-22T08:57:00.000+11:002008-10-22T08:57:00.000+11:00I agree with Zac here and think it's totally up to...I agree with Zac here and think it's totally up to the individual user. <BR/><BR/>I think the messages are broadcast yes, but I think the social comes down to the drip-drop knowledge you develop about the people you follow and the opportunities/connection you make through them. This is rather than the ongoing dialogue between some other mediums.<BR/><BR/>I think the people who involve themselves in twitter and <A HREF="http://jyesmith.com/how-did-you-begin-on-twitter/" REL="nofollow">create their own valuable</A> network carefully do get some of the evangelised value out of it. <BR/><BR/>I think clever marketers who's community and or audience already engage in twitter can yes -- as long as their tactful about it. In any case it's more about opening a line of communication rather than a marketing canon.<BR/><BR/>If your service doesnt fit -- then they should rest assured that it's OK (something people I think miss a lot of the time these days -- that's it ok <I>not</I> to use social media). <BR/><BR/>Great post, Ben.jyesmithhttps://www.blogger.com/profile/14031872782720316107noreply@blogger.comtag:blogger.com,1999:blog-8020454196069071721.post-76556117373762541772008-10-22T01:11:00.000+11:002008-10-22T01:11:00.000+11:00The best tweeters use it as both, and do it really...The best tweeters use it as both, and do it really well.<BR/><BR/>I've just started following Darren Rowse (Problogger) and unsurprisingly, found him to be the best exponent of intelligent Twitter use. He uses it often to interact with his readers and seek material for his blog posts. His broadcast-style tweets are always informative; you never feel like he's wasted your time.<BR/><BR/>Gary V, Tim Ferris and Stephen Fry are also quite good, although they're usually more broadcast-ish, they still make you feel very much part of their world.<BR/><BR/>I think twitter amplifies the concept of ideas and attention being tradable commodities. It's easily used to interrupt people with useless crap, but easy to ignore people who do so. The most successful users cultivate give/take relationship with their followers.<BR/><BR/>If used wisely and respectfully, I think it's a pretty powerful tool.TomHhttps://www.blogger.com/profile/11915266656623530734noreply@blogger.comtag:blogger.com,1999:blog-8020454196069071721.post-11862602685569818582008-10-21T21:12:00.000+11:002008-10-21T21:12:00.000+11:00I think it depends how you use it, but I think bro...I think it depends how you use it, but I think broadcast can definitely be a part of social media.<BR/><BR/>As long as it's not mass broadcast. In the case of Twitter, people voluntarily opt in and in a sense pull your tweets (or is RSS a push system too?). But I do agree that people mostly use it as a mass broadcasting tool.<BR/><BR/>As to how useful it is? Very, in the way you can target influential early adaptors very easily, quickly and cheaply.Zac Martinhttps://www.blogger.com/profile/04037884388298045030noreply@blogger.com