tag:blogger.com,1999:blog-8020454196069071721.post7539691693306959677..comments2024-01-24T20:28:57.863+11:00Comments on Ben Shepherd: A Blog About Digital Media: Do Telstra get the new media landscape? The answer is, unfortunately, no. What was Justin Milne thinking ...Ben Shepherdhttp://www.blogger.com/profile/12998469932362658371noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8020454196069071721.post-71430536205534054132008-06-20T10:51:00.000+10:002008-06-20T10:51:00.000+10:00Well said, Ben. The thing is that there are variou...Well said, Ben. The thing is that there are various shades of UGC and I think he's missed this.<BR/><BR/>At our sports site, The Roar (www.theroar.com.au) we edit ALL articles submitted by the crowd, and keep a strong focus on the comments people leave. <BR/><BR/>So it's not like an unmoderated forum (which, in my view, is the online equivalent to a shopping mall with the kind of people who lurk on there all day). <BR/><BR/>The Roar has a a hybrid model of UGC; one where quality is high and UGC is combined with expert content, but the voice of real people's opinion is still heard.<BR/><BR/>Likewise on our other site, Lost At E Minor (www.lostateminor.com) most of the content is submitted by our readers. But again, we moderate, format, spell check and then publish. <BR/><BR/>We have large clients advertise with us and they see great results because we have high engagement levels, but also a level of control around the UGC.<BR/><BR/>So while there are problems with the traditional notions of UGC particularly around monetisation of the page views, there are so many other ways UGC is the killer app.Zac Zavoshttps://www.blogger.com/profile/04714523701459664863noreply@blogger.com