tag:blogger.com,1999:blog-8020454196069071721.post6090712514911289021..comments2024-01-24T20:28:57.863+11:00Comments on Ben Shepherd: A Blog About Digital Media: Nova: Never more than 2 ads in a row ... unless it's online ...Ben Shepherdhttp://www.blogger.com/profile/12998469932362658371noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8020454196069071721.post-47891309136333366832008-01-24T23:29:00.000+11:002008-01-24T23:29:00.000+11:00Cheers for clearing it up Wade.Ben :)Cheers for clearing it up Wade.<BR/><BR/>Ben :)Ben Shepherdhttps://www.blogger.com/profile/12998469932362658371noreply@blogger.comtag:blogger.com,1999:blog-8020454196069071721.post-64881918039807841012008-01-24T10:05:00.000+11:002008-01-24T10:05:00.000+11:00Hi Ben!Really enjoy your comments normally but do ...Hi Ben!<BR/><BR/>Really enjoy your comments normally but do need to correct you on this post...<BR/><BR/>The only paid advertising spot on the Nova homepage graphic you're showing is for iSelect.<BR/><BR/>Everything else there is promoting a programming or promotional feature of the radio station. So - not an ad and certainly not clutter.<BR/><BR/>The facebook spot is to let our listeners know they can download our new facebook application.<BR/><BR/>We pride ourselves on the low clutter approach - something we take very seriously as it is our brand cornerstone - on-air and online.<BR/><BR/>You'll notice that while some comparative sites run sometimes 3, 4 or even 5 standard leaderboards, rectangles, pop-ups, OTP executions - the Nova homepage is comparatively uncluttered. That also means that we offer our advertising clients higher CTR's and better share of voice because they are not competing.<BR/><BR/>We often integrate our nova artwork into the client artwork to make more attention grabbing, non cookie clutter creative.<BR/><BR/>Like all sites - we have a lot of things to promote (both client messages and station messages) and keeping a low clutter design element is key to that. We have far less features on our homepage than most media based sites.<BR/><BR/>So we're quite proud of our environment online and thought we'd better correct the record.<BR/><BR/>Kind Regards,<BR/>Wade Kingsley<BR/>Multimedia Development Manager<BR/>DMG Radio Australia<BR/>wkingsley@dmgradio.com.auWade Kingsleyhttps://www.blogger.com/profile/00099467995152036740noreply@blogger.com