tag:blogger.com,1999:blog-8020454196069071721.post5611878794359271286..comments2024-01-24T20:28:57.863+11:00Comments on Ben Shepherd: A Blog About Digital Media: The online Olympics? Or is it ...Ben Shepherdhttp://www.blogger.com/profile/12998469932362658371noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8020454196069071721.post-60278267574349977652008-08-19T17:56:00.000+10:002008-08-19T17:56:00.000+10:00Hi Ben - can you post those images again or with l...Hi Ben - can you post those images again or with links to larger versions (I couldn't expand them)?<BR/><BR/>As a sports publisher, we've found the Olympics to be reasonably flat in terms of new traffic or robust discussion. <BR/><BR/>My sense is that Olympics is about lean-back, grazing type sports consumption rather than heavily involved content (like the Rugby or Football World cups). <BR/><BR/>Part of the reason for this is that the stories behind most of the events and competitors aren't really known, and Channel 7 aren't doing a great job in bringing them out (eg http://www.theroar.com.au/2008/08/14/the-australian-olympics-are-not-the-only-olympics-story/).<BR/><BR/>The main stories of interest have been channel 7's coverage of the games, China's handling of the event, and Michael Phelps' performances.<BR/><BR/>I think Alan's right when he says the official sites are seeing most of the traffic. And my guess is that time on site is low; you go to see the medal tally, the schedule, to read about Phelp's records. But not much else.<BR/><BR/>Hitwise's search stats back this - data oriented searches:<BR/><BR/>2. olympic medal tally 3. medal tally 4. michael phelps 5. olympic results 8. olympic schedule 9. yahoo7 olympicsZac Zavoshttps://www.blogger.com/profile/04714523701459664863noreply@blogger.comtag:blogger.com,1999:blog-8020454196069071721.post-56064347319257689422008-08-18T17:49:00.000+10:002008-08-18T17:49:00.000+10:00Hey Ben,The issues are many, a lot of Olympic cont...Hey Ben,<BR/><BR/>The issues are many, a lot of Olympic content is being fed through existing news sub directories, making it difficult to get a fixed read on the market.<BR/><BR/>At Hitwise we are seeing, and I'll post in detail later in the week, a lot of traffic to the official site, and the local team site.<BR/><BR/>Yahoo!7's Olympic site is having success in dragging a large share of Olympic online activity - certainly more than in previous Olympiads.<BR/><BR/>Overall Sports share of online visits up 15% w/e 16/8 vs w/e 9/8 and up 23% against the w/e 2/8.<BR/><BR/>News and Media sites have only increased 1% - call it remained flat.<BR/><BR/>Cheers.<BR/><BR/>Alan<BR/>http://weblogs.hitwise.com/index.htmlAnonymoushttps://www.blogger.com/profile/18105021361951882910noreply@blogger.com